Author: Phate Zhang/CnEVPost

Categories
China Electric eMobility eV Nio NIO Capital William Li

NIO Capital hosts investor conference, William Li highlights NIO’s choice in times of uncertainty

"We need to think strategically with a long-term mindset and use that to guide our short-term actions," Li said.

(Image credit: Capital)

NIO Capital recently held its annual investor conference in Hefei, Anhui province, where its managing partner William Li spoke and highlighted the choices NIO (NYSE: NIO), of which he is a founder, is making in times of uncertainty.

Li is not only at the helm of NIO Capital, a venture capital firm with a US dollar fund as well as a RMB fund, but is also the founder, chairman and CEO of NIO.

The conference was the first time in three years that NIO Capital brought together investors from its RMB and US dollar funds, and in addition to presentations and roundtable conversations, attendees toured NIO's manufacturing facilities, according to a press release today.

Li gave a keynote speech at the conference, sharing his views on the development of NEVs (NEVs) and corporate strategy, according to the release, which included a photo showing Li highlighting NIO's choice in times of uncertainty.

Last year was a landmark year for the global NEV industry, as global sales of NEVs exceeded 10 million for the first time, with China contributing close to 70 percent of the sales, according to Li.

Even during the Covid epidemic, China's NEV sales performance was still surprising, showing that the NEV industry has fully transitioned from being policy-driven to being product-driven and market-driven, which is a historic watershed, Li said.

Nonetheless, the future remains challenging, and increased uncertainty is a trend that almost everyone agrees on, he said.

"In today's world, we must learn to think about how to grow, how to manage risk, and how to take advantage of opportunities in a more volatile and uncertain world," Li said.

"We need to think strategically with a long-term mindset and use that to guide our short-term actions. We need to be more aggressive in meeting the challenges of the market while ensuring that the company's operational risks are manageable," he added.

Ian Zhu, another managing partner at NIO Capital, also spoke and said the venture capital firm has made aggressive investments in the areas of smart cockpits, battery technology, energy transition, semiconductors and automotive ecology since 2022.

NIO Capital didn't provide much more on NIO, though many of its investments are around the NEV industry chain and are sometimes made alongside NIO.

NIO and NIO Capital invested in fusion startup Neo Fusion, taking a 19.9 percent and 10.1 percent stake, respectively, according to a CnEVPost report last week.

NIO also seems to be hoping that NIO Capital's investment will help it get better access to resources for building more attractive electric vehicles.

NIO announced the panoramic digital cockpit PanoCinema when it launched the ET5 sedan on December 18, 2021.

It announced at that time the introduction of AR glasses developed jointly with Nreal, an AR technology company that is a portfolio company of NIO Capital.

NIO invests in nuclear fusion startup Neo Fusion

The post NIO Capital hosts investor conference, William Li highlights NIO's choice in times of uncertainty appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
BYD BYD Europe China Electric eMobility eV

BYD evaluating feasibility of building passenger car plant in Europe

said it is evaluating the feasibility of building a passenger car plant in Europe and is looking for a suitable location.  |  BYDDY.US | BYD HK

(Image credit: CnEVPost)

BYD (OTCMKTS: BYDDY) said it is evaluating the feasibility of building a passenger car plant in Europe after a report earlier today generated widespread discussion.

The Chinese new energy vehicle (NEV) giant wants to build a plant in Europe, and France is among the countries it's considering, with Spain and Germany also in the running, according to a report in French media outlet Les Echos today.

"Discussions with BYD are continuing," the report said, citing an unnamed French minister.

BYD is evaluating the feasibility of building a passenger car plant in Europe and is looking for a suitable location, the company said in a response shared with CnEVPost.

This is not the first time BYD has been reported to be looking to build a passenger car plant in Europe, as the NEV giant ramps up its efforts to expand in international markets.

Last December 7, Bloomberg cited BYD executive vice president Stella Li as saying that BYD was looking to build a passenger car plant in Europe.

"Yes, and maybe not only one, it can be two," Li said at the time, adding that the company was evaluating the best locations to support BYD's fast ramp-up.

In a March 12 interview with the Financial Times, BYD European president Michael Shu said the company was looking at both new sites and existing plants, with the first European plant likely to be located in Germany, France, Spain, Poland and Hungary.

A decision is likely this year, with the aim of producing its first vehicles as early as 2025, according to the report.

BYD established its first overseas branch in the Netherlands in 1998 to expand into the European market.

Its European branch has expanded its business from batteries to solar energy, energy storage and NEVs, with an operational footprint of more than 20 countries and 100 cities across Europe, according to information shared by the company at the end of September last year.

Notably, BYD had not previously promoted its passenger car business hard in Europe until September 28 last year, when it introduced three battery electric vehicles (BEVs) -- the Atto 3, Han, and Tang -- to the European market at an online launch event.

In April this year, BYD held a launch event in Barcelona, Spain, announcing that Dolphin and Seal will enter the European market in 2023.

The Dolphin will be available for pre-sale this summer, with deliveries in the fourth quarter, and the Seal will be available in Europe shortly thereafter, BYD said at the time.

The two models will be BYD's new batch of all-electric models in Europe, following the launch of the Han, Tang and ATTO 3 in Europe last year, and are the first BYD Ocean series models to be launched for the European market.

BYD sold 210,295 NEVs in April, up 98.31 percent year-on-year and up 1.55 percent from March.

In April, BYD sold 14,827 NEVs in overseas markets, up 11.38 percent from 13,312 units in March.

BYD Dolphin, Seal to be available in Europe this year

The post BYD evaluating feasibility of building passenger car plant in Europe appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China Electric eMobility eV Nio NIO GPT NOMI Trademarks

NIO applies for GPT-related trademarks in China

With ChatGPT becoming a hot topic around the world, many Chinese tech giants have announced their progress in the field.  |  US | NIO HK | NIO SG

(Image credit: CnEVPost)

NIO (NYSE: NIO) is filing for several GPT-related trademarks in China, possibly in preparation for making its virtual voice assistant NOMI smarter.

The Chinese electric vehicle (EV) maker filed five GPT-related trademark applications on May 15, and their classifications involve communication services, scientific instruments, construction, and social services.

These trademarks include a NIO GPT, two NOMI GPTs, and two Knowme GPTs.

GPT (Generative Pre-trained Transformer), essentially solves for the probability of the next word occurring, sampling and generating a word from a probability distribution with each call.

With ChatGPT becoming a hot topic around the world, many Chinese tech giants have announced their progress in this field.

Auto, the car-making arm of Baidu, announced on February 14 that it will leverage Baidu's ChatGPT-like product ERNIE Bot to create a large-model AI interaction experience for smart car scenarios, thereby supporting natural communication for its robocars.

Great Wall Motor-backed Chinese startup Haomo.AI Technology officially launched DriveGPT on April 11, saying it is the first generative large model for autonomous driving that will reshape the technological path to automotive intelligence.

Earlier this month, NIO's local counterpart (NASDAQ: LI) filed a trademark application for MindGPT in China.

In 2017, NIO released the first-generation ES8, and its in-car voice assistant NOMI was announced at the time.

NOMI is derived from the harmonic sound of Know Me in English. If you have seen the science fiction movie "Her", NOMI is the NIO version of "Her".

NOMI is the voice assistant in the car, but NIO seems to expect more from it than that, letting it occupy the most central position in the front of the cockpit.

What is NOMI? Here's everything you need to know

The post NIO applies for GPT-related trademarks in China appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China China NEV Market Electric eMobility eV Industry News Shanghai Tesla

China EV transition: Shanghai fuel car license plate auction participants hit 99-month low

Shanghai, home to 's China factory and 's global headquarters, has seen NEV penetration reach about 50 percent.

To observe China's electric vehicle (EV) transition, Shanghai, home to Tesla's China factory and NIO's global headquarters, is a must-watch city, and something interesting is happening.

In the monthly auction for fuel car license plates, 113,722 people participated in the auction in May, down 6,492 from the previous month, according to the information posted Saturday by the Shanghai government on its official WeChat account.

The number of participants was at a new low since February 2015, or a 99-month low, data compiled by CnEVPost showed.

The number of available license plates in May was 13,214, implying a winning rate of 11.6 percent.

The auction had the lowest winning price of RMB 92,400 ($13,170) and an average price of RMB 92,547, an increase of RMB 135 from RMB 92,412 the previous month.

Shanghai usually holds license plate auctions for fuel cars on the third Saturday morning of each month, with the local government announcing the results in the afternoon.

The event is one of the most watched locally until EVs are accepted by residents, as winning the auction is so difficult that many may have to try for two or three years before they succeed in winning the bid.

In 2022 and before, Shanghai was offering free license plates to consumers who purchase plug-in hybrid vehicles (PHEVs) as well as battery electric vehicles (BEVs) to encourage the growth of the NEV industry.

Starting in January 2023, PHEVs are treated the same as conventional internal combustion engine vehicles (ICEs), and consumers will need to obtain license plates through the bidding process in order to register such vehicles in the city.

Shanghai's license plate auctions date back to the 1990s, and the event is currently organized by the Shanghai International Commodity Auction Co Ltd (SICA).

Those wishing to participate in the auction need to first submit an application to the SICA and only after qualifying are approved can they participate in the monthly auctions.

Data from the SICA obtained by CnEVPost dating back to January 2010 show that the number of participants in this month's Shanghai license plate auction is at a record low since February 2015, when the number was 103,224.

This comes as NEV penetration has continued to rise in Shanghai over the past few years, with about half of the cars registered in the city now being NEVs.

In April, all vehicle sales in Shanghai were 45,897 units, of which NEVs contributed 22,243, or 48.46 percent, according to data released earlier this month by the Shanghai Economic Information Center.

The earliest available data for that sales volume is January 2021, when 74,555 vehicles were sold in Shanghai, of which NEVs contributed 23,000, or 30.85 percent, according to data monitored by CnEVPost.

Shanghai, home to about 25 million people, is the location of Tesla's China factory, which currently has an annual capacity of more than 1 million units, making it the largest factory in the world for the US EV maker.

Tesla Shanghai plant produced 727,000 units in 2022, up 49.7 percent from a year earlier, with an industrial output of RMB 183.9 billion, which represents 23 percent of Shanghai's auto manufacturing output, a local official said earlier this month.

Shanghai is also home to NIO's global headquarters, and the Chinese EV company's delivery center in the city's Jiading Nanxiang is its largest in the world.

In 2021, NIO has the No. 1 market share of 23 percent of all fuel and electric SUVs in Shanghai priced at more than 350,000 yuan, William Li, the company's founder, chairman and CEO, said during a March 25, 2022 earnings call.

($1 = RMB 7.0167)

Data table: Shanghai monthly fuel car license plate auction results

The post China EV transition: Shanghai fuel car license plate auction participants hit 99-month low appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China Electric eMobility eV Nio NIO ES6

NIO’s new ES6 show cars available in nearly 300 stores in China

The new ES6 show cars became available at nearly 300 stores in 92 cities as of May 20.

(Image credit: NIO)

NIO (NYSE: NIO) has made the new ES6 show cars available in most of its stores in China, just days before the model's official launch.

The new ES6 became available in nearly 300 NIO stores in 92 cities on May 20, the electric vehicle company announced yesterday.

Those cities include both first-tier Chinese cities, including Shanghai, Beijing, Guangzhou and Shenzhen, and smaller cities, including Zhoushan, Handan and Nanning.

NIO's showrooms include the flagship NIO Houses as well as smaller NIO Spaces, and as of April 30 they numbered 110 and 270 in China, respectively, according to data it released on May 1.

The company has four NIO Houses as well as six NIO Spaces in Europe.

NIO will hold the launch of the new ES6 on May 24 starting at 7:00 pm Beijing time (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com, and NIO Weibo.

Test drives of the new ES6 will be available on May 24, and its delivery will begin on May 25, according to information previously announced by NIO.

This will be NIO's fastest model from official launch to delivery, as its local peers, including (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.

Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.

The wait for the new ES6 by potential consumers may be one of the major reasons for NIO's low deliveries in the past few months.

NIO delivered 6,658 vehicles in April, which was up 31.22 percent from 5,074 in the same month last year, but down 35.85 percent from 10,378 in March.

In April, most deliveries were attributed to the ET5 and ES7, while NIO has been upgrading its product from NT 1.0 to NT2.0, it said on May 1.

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

The post NIO's new ES6 show cars available in nearly 300 stores in China appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China Deliveries Electric eMobility eV Nio NIO ET7

NIO starts delivery of 2023 ET7 sedan

On May 19, deliveries of the 2023 ET7 began in several cities, including Shanghai, Beijing, Hefei, Nanjing, Hangzhou, Ningbo, Wenzhou, Guangzhou, Shenzhen and Changsha.

NIO (NYSE: NIO) has begun deliveries of the 2023 ET7, its flagship sedan's facelift that was officially launched at the Shanghai auto show a month ago.

Deliveries of the 2023 NIO ET7 began on May 19 in several cities, including Shanghai, Beijing, Hefei, Nanjing, Hangzhou, Ningbo, Wenzhou, Guangzhou, Shenzhen and Changsha, a company press release said, without disclosing the number of deliveries.

NIO launched the 2023 ET7 on the first day of the Shanghai auto show on April 18, bringing more than 15 upgrades, including improved seats and a 40w wireless charging panel for cell phones, but the prices remain unchanged.

Including the battery, the starting price for the new ET7 with the 75-kWh battery pack is RMB 458,000 ($65,350), and RMB 516,000 for the version with a 100-kWh long-range pack.

If consumers choose to purchase the car using the BaaS (battery as a service) program, both models start at RMB 388,000 and the monthly battery rental fee is RMB 980 and RMB 1,680 respectively.

In addition to these two versions, the new ET7 is also available in a Signature Edition with a 100-kWh battery pack for a starting price of RMB 536,000 including the battery. The model starts at RMB 408,000 under the BaaS plan, with a monthly battery rental fee of RMB 1,680.

The ET7, NIO's first sedan and the first model on its NT 2.0 platform, was initially launched at the NIO Day 2020 event on January 9, 2021 and sees first delivery on March 28, 2022.

In the second half of 2022, the ET7 was repeatedly in the top 10 of the China Passenger Car Association's (CPCA) monthly ranking of premium sedan sales in China with a starting price above RMB 300,000.

The sedan saw its highest sales month in June 2022, when 4,349 units were sold.

However, heading into 2023, sales of the model plummeted, selling less than 800 units in each of the first three months, according to data monitored by CnEVPost.

The day before deliveries of the 2023 ET7 began, NIO announced on May 18 that it was offering an upgrade program for the interior of the 2022 ET7 that would allow owners to pay for some of the additional features the new ET7 has.

Besides launching the 2023 ET7 on April 18, NIO also unveiled the new ES6, an SUV that is more important to the company, contributing about half of its deliveries from 2019 to 2021.

The launch event of the new ES6 will begin on May 24 at 7:00 pm Beijing time (May 24 at 7:00 am US Eastern time), and its deliveries will begin on May 25.

($1= RMB 7.0079)

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

The post NIO starts delivery of 2023 ET7 sedan appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China Electric eMobility eV Nio NIO ES6

NIO’s new ES6 launch event to begin at 7:00 pm Beijing time on May 24

Show cars of the new ES6 are already available at stores, and those interested can visit NIO Houses to check out the model, NIO said.

(Image credit: CnEVPost)

NIO (NYSE: NIO) announced earlier this week that the new ES6 would be officially launched on May 24, but no specific time was announced, and now they've been known.

The launch of the new ES6 will begin at 7:00 pm Beijing time on May 24 (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com and NIO Weibo, the electric vehicle (EV) maker announced today.

The new ES6 show cars are already available in NIO stores, and those interested can visit NIO Houses to check out the model, NIO said.

Of note for China EV trio watchers, (NYSE: XPEV) will report its first-quarter financial results on May 24 before the US markets open, with its earnings call starting at 8:00 pm Beijing time that day.

NIO announced on May 16 that the new ES6 will be officially launched on May 24, test drives will be available on the same day and deliveries will begin on May 25.

This will be NIO's fastest model from official launch to delivery, as its local peers, including (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.

From 2019 to 2021, NIO delivered 155,722 vehicles, of which the ES6 contributed 80,852, or 52 percent, data monitored by CnEVPost shows.

Available data for 2022 show that from January to August, the ES6 delivered 32,877 units, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

The post NIO's new ES6 launch event to begin at 7:00 pm Beijing time on May 24 appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
Astroinno Battery Battery News Battery Tech China Electric eMobility eV Gotion

Gotion unveils new battery based on LMFP chemistry with range up to 1,000 km

The pack is based on Gotion's new L600 LMFP cells with an energy density of 240 Wh/kg and will be in mass production in 2024.

(Astroinno Battery. Image credit: Gotion High-tech)

Several Chinese power battery makers have previously announced batteries with ranges of up to 1,000 km, but all are based on nickel-cobalt-manganese (NCM) ternary materials.

Now Gotion High-tech has unveiled a new battery technology, which claims to be able to achieve a range of 1,000 km even without the use of expensive ternary materials.

Hefei, Anhui-based Gotion unveiled its L600 LMFP battery cells based on lithium iron phosphate (LFP) chemistry and a battery pack called Astroinno Battery at its 12th technology conference today.

The L600 LMFP cells have an energy density of 240 Wh/kg, or 525 Wh/L. The cells support 4,000 cycles at room temperature and 1,800 cycles at high temperature, according to the company.

A battery system based on the L600 LMFP cell could have an energy density of 190 Wh/kg, which is higher than the energy density of packs based on ternary chemistry systems that are in mass production now, Gotion said, adding that the new cell will be in mass production in 2024.

The energy density growth of mass-produced LFP cells has faced a bottleneck, and further improvements require chemical system improvements, so the LFP solution with manganese addition was born, said Cheng Qian, Gotion's executive president of international operations.

Gotion unveiled the Astroinno Battery based on L600 LMFP cells, saying that the pack uses a sandwich structure with double-sided liquid cooling technology and minimalist design, resulting in a 45 percent reduction in the number of structural components and a 32 percent reduction in the weight of structural components.

The minimalist electrical design thinking makes the pack's wiring harness length only 26 percent of the previous one, from the original 303-meter harness down to 80 meters, with a volumetric grouping efficiency of 76 percent, according to the company.

The pack has an energy density of 190 Wh/kg, surpassing the energy density of ternary batteries currently on the market, Gotion said.

Gotion is not the first manufacturer to release a 1,000-km range battery pack, but it is the first to achieve that range based on the LFP chemistry system.

, China's largest power battery maker, unveiled Qilin Battery, or CTP (cell to pack) 3.0, on June 23, 2022, claiming an energy density of up to 255 Wh/kg to support a vehicle with a 1,000km range.

The Qilin Battery is an innovation in battery structure, not a chemical system, and a 1,000 km range battery pack requires NCM chemistry.

The first Qilin Battery with a 1,000 km range is the 001 of Zeekr, a premium electric vehicle brand of , and deliveries of the model with this range have already started on May 16.

On April 21, Svolt Energy, which was spun off from Great Wall Motor, made the real-life debut of its Dragon Armor Battery at the Shanghai auto show.

Dragon Armor is also an innovation in battery pack structure without involving battery chemistry.

Svolt Energy said that the Dragon Armor Battery with LFP cells could have a range of more than 800 kilometers, while such batteries with ternary cells could have a range of more than 1,000 kilometers.

Gotion installed 1.18 GWh of power batteries in China in April, ranking fifth with a 4.68 percent share, according to the China Automotive Battery Innovation Alliance (CABIA).

In the LFP market, Gotion ranked fourth with a 6.17 percent share in April.

Gotion posts 135% year-on-year profit growth in Q1, site for US battery plant nears finalization

The post Gotion unveils new battery based on LMFP chemistry with range up to 1,000 km appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China Deals Electric eMobility eV Fund Raising Neo Fusion Nio

NIO invests in nuclear fusion startup Neo Fusion

has acquired a 19.9 percent stake in Neo Fusion and NIO Capital has acquired a 10.1 percent stake.

(Image credit: CnEVPost)

NIO (NYSE: NIO) has invested in a new nuclear fusion startup, its second such investment in the past year or so.

The Chinese electric vehicle (EV) maker has invested in nuclear fusion startup Neo Fusion and told CnEVPost that the project will be funded by multiple parties, including NIO and NIO Capital, in phases, and that it plans to attract additional strategic and financial investors to support the project's long-term development.

The investment was first reported by Reuters earlier today. NIO invested RMB 995 million ($142 million) for a 19.9 percent stake, while NIO Capital, an investment firm founded by its founder, chairman and CEO William Li, invested RMB 505 million for a 10.1 percent stake, according to the report.

The newly formed Neo Fusion will research and develop technologies aimed at making controlled fusion available for global commercial use within 20 years, the report noted.

Neo Fusion has a registered capital of 5 billion yuan and is 50 percent controlled by China's eastern province of Anhui government-owned energy companies and investment arms, according to the report.

"Fusion power is a clean and efficient energy source, and also potentially one of the ultimate clean energy solutions to sustainability, making fusion power strategically significant to carbon peaking and carbon neutrality, as well as solving the global energy crisis," NIO said in a statement sent to CnEVPost.

Staying true to the original aspiration of Blue Sky Coming, NIO aims to facilitate the R&D and commercialization of nuclear fusion technology by making financial investment into this project, so that it can play a bigger part in realizing long-term suitability and enhance its influence industry-wide, the statement said.

Notably, NIO Capital had invested in a company engaged in a similar business a year earlier.

On February 25, 2022, Energy Singularity, a startup researching nuclear fusion technology, announced the closing of a nearly RMB 400 million round of funding, its first since founding in 2021.

NIO Capital and local gaming giant miHoYo were co-leaders in the funding, with Sequoia China Seed Fund and Bluerun Ventures participating in the financing.

The funds will be used primarily to develop and build the world's first small-scale tokamak experimental device based on high-temperature superconducting materials, and to develop advanced magnet systems that can be used in the next generation of high-performance fusion devices.

($1 = RMB 7.0217)

NIO Capital invests in nuclear fusion technology startup

The post NIO invests in nuclear fusion startup Neo Fusion appeared first on CnEVPost.

For more articles, please visit CnEVPost.

Categories
China Electric eMobility eV Nio NIO ES6

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

The new ES6 will be 's fastest model from official launch to delivery, and the company is marketing the model with unprecedented intensity.  |  NIO US | NIO HK | NIO SG

NIO's (NYSE: NIO) previous operational issues not only cost some models' potential orders from the initial hype, but also left many supporters disappointed.

Now, the upcoming new ES6 is key to turning its image around, and the company can't afford to face similar failures.

NIO made the new ES6 debut on April 18, but no pricing information was announced at that time.

On May 16, the company announced that the new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries to begin on May 25.

This will be NIO's fastest model from official launch to delivery, as its local peers, including (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

Although the new ES6 is still days away from its official launch, NIO appears to have already produced thousands of the model so that initial order holders can get their hands on the vehicle on the first day of delivery.

On Chinese social media, images of the new ES6 being shipped to various cities have started to appear in the past two days.

Here are images shared on Weibo today by longtime NIO follower @肉肉爸比ev, saying that these ES6s were photographed in a service area in Guangzhou.

(Image credit: @肉肉爸比ev)

Yesterday, another auto blogger Wu Ying shared several similar pictures, saying that NIO has been shipping the new ES6 out of its Hefei factory since May 17.

(Image credit: @吴颖碎碎念)

While improving delivery efficiency, NIO is also marketing the new ES6 with unprecedented intensity.

Since May 5, NIO has released four marketing videos about the ES6 with the theme "Life Is On" to introduce the model's performance, interior, space, and assisted driving package to potential consumers.

Here is the fourth episode of the series released by NIO today.

 

The new ES6 has taken up most of the space on the recommended section of the NIO App's home page, and NIO has also opened a special showcase page for the model.

In addition to NIO's own channels, other channels are also ready to market the new ES6.

The company invited local journalists and influencers to Beijing earlier this week to take test drives for the new ES6.

After these test drives are allowed to be published, mainstream Chinese social media platforms are expected to be filled with content about the new ES6.

The unprecedented preparation for the new ES6 underscores the model's strategic importance to NIO.

NIO launched the first generation ES6 in December 2018 and began deliveries of the model in China in June 2019.

In 2019, NIO delivered 20,565 vehicles, including 9,132 ES8s and 11,433 ES6s, with the ES6 contributing 55.59 percent, according to data monitored by CnEVPost.

In 2020, the company delivered 43,728 vehicles, including 10,861 ES8s, 27,945 ES6s and 4,922 EC6s, with a 63.9 percent contribution from the ES6.

In 2021, NIO delivered 91,429 vehicles, including 20,050 ES8s, 41,474 ES6s and 29,905 EC6s, with a 45.36 percent contribution from the ES6.

Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during this period.

NIO to officially launch new ES6 on May 24, delivery to start next day

The post NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign appeared first on CnEVPost.

For more articles, please visit CnEVPost.