Buick is responding to increasing competition in a way that's common for local automakers -- lowering the price of its cars by removing some comfort features.
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The Electra E5 received more than 8,000 orders after 12 days on the market, Buick previously said.
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Buick Electra E5 -- the brand's first model based on GM's Ultium platform -- has begun deliveries in China, where the electric SUV's aggressive pricing previously gave it a good initial reception.
SAIC-GM, a joint venture between GM and SAIC, said on Monday that the first deliveries of the Electra E5 have begun, but did not announce the number of vehicles delivered.
Buick will improve its energy replenishment system by adding nearly 1,000 Ultium supercharging terminals by the end of this year, and is on track to reach more than 400,000 charging posts provided by mainstream operators, SAIC said.
(Image credit: SAIC-GM)
Orders for the Electra E5 have continued to grow in different regions since its launch, and SAIC-GM's Ultium plant in Wuhan will optimize production scheduling to meet more consumer demand, the company said.
The model, officially launched in China on April 13, is a mid-to-large-size five-seat SUV with a length of 4,892 mm, a width of 1,905 mm and a height of 1,655 mm, respectively, and a wheelbase of 2,954 mm.
The Electra E5 is available in five versions with starting prices of RMB 208,900 ($29,530), 222,900, 225,900, 239,900 and 278,900 respectively.
That pricing is very aggressive for an electric SUV of that size.
BYD's Tang EV starts at RMB 282,800 and measures 4,900 mm in length, 1,950 mm in width and 1,725 mm in height, with a wheelbase of 2,820 mm.
The Tesla Model Y, the best-selling electric SUV in China, measures 4,750 mm in length, 1,921 mm in width, 1,624 mm in height and has a wheelbase of 2,890 mm, and it currently has a starting price of RMB 261,900.
On April 25, Buick announced that the Electra E5 received more than 8,000 orders after 12 days on the market.
Of those who ordered the Electra E5, 78 percent opted for versions priced at RMB 225,900 and 239,900, Buick said at the time.
($1 = RMB 7.0739)
Buick Electra E5 gets over 8,000 orders in less than 2 weeks after launch in China
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First Buick's electric car hits the market. Max CLTC range 620 km.
The post Ultium-based Buick Electra E5 started deliveries in China appeared first on CarNewsChina.com.
Buick Electra E5's aggressive pricing in China has garnered a good initial reception.
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Buick's aggressive pricing for the Electra E5, its first electric model based on GM's Ultium platform, seems to be getting good initial results.
The Electra E5 has already received more than 8,000 orders, Buick announced in a post on its official WeChat account yesterday. This comes just 12 days after the model's official launch in China.
Buick launched the Electra E5 in China on April 13, offering five versions with starting prices of RMB 208,900 ($30,130), 222,900, 225,900, 239,900, and 278,900 respectively.
The Electra E5 is a mid-size five-seat SUV with a length, width and height of 4,892 mm, 1,905 mm and 1,655 mm, respectively, and a wheelbase of 2,954 mm.
The starting price of RMB 208,900 is very aggressive for an electric SUV of that size.
BYD's Tang EV starts at RMB 282,800 and measures 4,900 mm in length, 1,950 mm in width and 1,725 mm in height, with a wheelbase of 2,820 mm.
The Tesla Model Y, the best-selling electric SUV in China, measures 4,750 mm in length, 1,921 mm in width, 1,624 mm in height, and has a wheelbase of 2,890 mm currently starting at RMB 261,900.
Seventy-eight percent of consumers who ordered the Electra E5 chose versions priced at RMB 225,900 and RMB 239,900, Buick said.
The car is available in three range versions with CLTC ranges of 545 km, 603 km and 620 km.
Its highest-priced, with a range of 603 km, is the dual-motor 4WD version, while the other versions are single-motor versions.
The highest range version has a maximum motor power of 150 kW and uses a ternary lithium battery pack with a capacity of 80 kWh.
The Electra E5 four-wheel drive version has a front permanent magnet synchronous motor with a maximum power of 143 kW and a maximum torque of 305 Nm and a rear induction asynchronous motor with a maximum power of 68 kW and a maximum torque of 160 Nm. It is equipped with an 80-kWh ternary lithium battery pack.
Of the consumers who ordered the Electra E5 so far, 42 percent chose the model with a CLTC range of 620 km, according to Buick.
(1 $= RMB 6.9326)
Buick launches electric SUV Electra E5 in China with competitive pricing
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It's first Ultium-based electric Buick.
The post Buick Electra E5 SUV received 8000 orders in 10 days in China appeared first on CarNewsChina.com.
The Electra E5 is comparable in size to the FAW-Volkswagen ID.6 CROZZ, but priced about RMB 50,000 less than the latter.
(Image credit: Buick)
General Motors' Buick brand has officially launched its first electric model based on the Ultium platform, and competitive pricing makes it one worth watching.
Buick made the Electra E5 available at a launch event on April 13, offering five versions with starting prices of RMB 208,900 ($30,510), 222,900, 225,900, 239,900, and 278,900 respectively.
The vehicle is a five-seat SUV with a length, width and height of 4,892 mm, 1,905 mm and 1,655 mm, respectively, and a wheelbase of 2,954 mm.
The car is available in 3 range versions with CLTC ranges of 545 km, 603 km and 620 km.
Its highest-priced version with a range of 603 km is a dual-motor four-wheel drive version, while the other versions are single-motor ones.
The version with the lowest range has an electric motor with a maximum power of 180 kW and uses a ternary lithium battery with a battery pack capacity of 68 kWh.
The version with the highest range has a motor with a maximum power of 150 kW and uses a ternary lithium battery pack with a capacity of 80 kWh.
The four-wheel drive version of the Electra E5 has a front permanent magnet synchronous motor with a maximum power of 143 kW and a maximum torque of 305 Nm and a rear induction asynchronous motor with a maximum power of 68 kW and a maximum torque of 160 Nm. It is powered by an 80 kWh ternary lithium battery pack.
The car is equipped with Buick's next-generation Virtual Cockpit System (VCS), as well as the next-generation Super Cruise assisted driving system.
The Electra E5 is comparable in size to the FAW ID.6 CROZZ, but has a lower price tag.
The ID.6 CROZZ has a length, width and height of 4891 mm, 1848 mm and 1679 mm, respectively, and a wheelbase of 2965 mm. It is currently available in four versions at suggested retail prices of RMB 259,888, RMB 285,888, RMB 293,888 and RMB 338,888, respectively.
On the day of the Electra E5's release, a discussion on Weibo about Buick offering a low-to-the-floor price became a trending topic.
($1 = RMB 6.8462)
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Electra E5 is the first electric car from Buick and features 6K LCD screen inside.
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