The Racco is BYD's fifth model in Japan, targeting a popular segment in the country.
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Category: BYD Japan
BYD Japan's website today showcased the K-Car model, which will make its debut at the Japan Mobility Show 2025 starting October 30.
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The Sealion 07 EV, locally renamed Sealion 7, is the 5,000th passenger car sold by BYD in Japan.
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BYD registered a record 416 vehicles in Japan in May, with over 240 of them being the newly launched Sealion 7 electric SUV.
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The Sealion 07 EV will enter the Japanese passenger car market this year and will be BYD's fourth model there after the Yuan Plus, Dolphin and Seal.
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BYD will bring the Tang SUV to Japan to diversify its product matrix there. The Han and Qin sedans will also be brought to Japan, according to local media.
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BYD sold 1,084 vehicles in Japan in the first half of this year, up 88 percent year-on-year.
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The Seal EV starts at about the same price as the Tesla Model 3 in Japan, BYD's highest price there.
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The sales of plug-in vehicles in Japan are meager, and the market is dominated by local players, but Wang Chuanfu sees an opportunity there.
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BYD has become the first Chinese automaker to participate in the Tokyo auto show, with the ultra-luxury Yangwang U8 making its overseas debut and demonstrating its tank turn feature.
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