BYD will bring the Tang SUV to Japan to diversify its product matrix there. The Han and Qin sedans will also be brought to Japan, according to local media.
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Category: BYD Japan
BYD sold 1,084 vehicles in Japan in the first half of this year, up 88 percent year-on-year.
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The Seal EV starts at about the same price as the Tesla Model 3 in Japan, BYD's highest price there.
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The sales of plug-in vehicles in Japan are meager, and the market is dominated by local players, but Wang Chuanfu sees an opportunity there.
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BYD has become the first Chinese automaker to participate in the Tokyo auto show, with the ultra-luxury Yangwang U8 making its overseas debut and demonstrating its tank turn feature.
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The Dolphin is the second BYD EV offered in Japan after the Atto 3, with a starting price of around $24,570.
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BYD already has 10 showrooms in Japan and plans to have more than 100 showrooms in the country by the end of 2025.
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