The Denza N7 faces tough competition in its segment. Perhaps it can capture customers, especially with a traditional premium styling, it may find a market amongst a new older demographic.
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The first 1 million took BYD 13 years to produce. Last two million in just 9 months.
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The Denza N7 is a Model Y competitor with a price range that overlaps considerably with the Tesla model.
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As a joint venture between BYD and Mercedes-Benz, Denza will deliver the N7 in mid-July. Next, Denza will launch another SUV Denza N8.
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Denza officially launched the Denza N7 on July 3, targeting the market where Tesla Model Y is located with a starting price of RMB 301,800.
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The first SUV model of BYD's premium new energy vehicle (NEV) brand Denza seems to have gained good initial acceptance.
The Denza N7 SUV received 11,687 firm orders 24 hours after its official launch, Denza announced on Weibo late yesterday night.
Denza is a joint venture between BYD and Mercedes-Benz, each holding a 50 percent stake at the time of its inception. BYD increased its stake in Denza to 90 percent last year.
The brand officially launched the Denza N7, its second model since rebranding, at a launch event in Beijing on July 3, with a starting price of RMB 301,800 ($44,220) aimed at the market where the Tesla Model Y is located.
Prior to the launch of the N7, Denza was offering only the D9, an MPV that went on sale in August 2022 and was officially delivered in October last year.
The Denza N7 is a 5-seat mid-size SUV with a length, width and height of 4,860 mm, 1,935 mm and 1,602 mm, respectively, and a wheelbase of 2,940 mm.
For comparison, the Tesla Model Y is slightly smaller, measuring 4,750 mm in length, 1,921 mm in width and 1,624 mm in height, with a wheelbase of 2,890 mm.
The Model Y is currently offered in three versions in China with starting prices of RMB 263,900, RMB 313,900 and RMB 363,900 respectively. The Tesla model was the best-selling SUV in China from January to May.
The Denza website currently shows four versions of the N7 with starting prices of RMB 319,800, RMB 339,800, RMB 349,800 and RMB 379,800 respectively.
All four versions are equipped with DiSus-A, an intelligent air body control system, which was unveiled by BYD on April 10 and is similar to the air suspension currently used in many high-end vehicles.
Customers who do not need the system reduce the price of the vehicle by RMB 18,000, resulting in these two Air versions priced at RMB 301,800 and RMB 321,800.
On the first day of the Shanghai auto show on April 18, Denza started pre-sales for the N7, although pricing information had not been released at that time.
In early June, Zhao Changjiang, general manager of Denza's sales division, said the Denza N7 had over 20,000 pre-orders before specifications and pricing were announced, and that 55 percent of these order holders were owners of luxury brands including Mercedes-Benz, BMW and Audi, and 35 percent were existing owners of BYD and Denza.
The Denza N7 opened for test drives on July 4 and deliveries are set to begin in mid-July.
In June, Denza delivered 11,058 vehicles, the fourth consecutive month to exceed the 10,000-unit mark, according to BYD data released on July 2.
($1 = 7.2323 RMB)
Denza launches N7 SUV to take on Tesla Model Y as brand gains momentum
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Denza has delivered more than 10,000 vehicles for four consecutive months, and with the N7 SUV targeting a larger market, it is expected to gain further momentum.
BYD's (OTCMKTS: BYDDY) joint venture with Mercedes-Benz, Denza, which was unknown in China until a few years ago, gained momentum as BYD took a controlling stake in the company last year. Now, Denza is looking to build further on it.
Denza officially launched the Denza N7 at an event in Beijing on Monday, and the electric SUV targets the market where the Tesla Model Y sits with a starting price of RMB 301,800 ($41,680).
The Denza N7 is a 5-seat mid-size SUV with a length, width and height of 4,860 mm, 1,935 mm and 1,602 mm respectively, and a wheelbase of 2,940 mm.
For comparison, the Tesla Model Y is slightly smaller, measuring 4,750 mm in length, 1,921 mm in width and 1,624 mm in height, with a wheelbase of 2,890 mm.
The Model Y is currently offered in three versions in China with starting prices of RMB 263,900, RMB 313,900 and RMB 363,900 respectively. This Tesla model was the best-selling SUV in China from January to May.
Denza was established in 2010 as a joint venture between BYD and Daimler, with each holding a 50 percent stake at the time. In February 2022, the Daimler brand was rebranded as Mercedes-Benz. BYD increased its stake in Denza to 90 percent last year.
In August 2022, Denza launched the D9 MPV, the brand's first model after the reorganization. The Denza N7 is the second model after Denza's shareholding change and its first SUV.
Before the D9 was launched, Denza had little presence in China. With the D9 providing a new option for the MPV market, Denza has become one of the top new car-making brands in China in terms of deliveries.
In June, the Denza delivered 11,058 vehicles, marking the fourth consecutive month above the 10,000-unit mark, according to data released by BYD yesterday.
It is worth noting that these sales were contributed by the D9, while MPVs traditionally have a small total addressable market in China, only about 10 percent of the market for sedan or SUV models.
In May, retail sales of sedans in China were 851,469 units, SUVs were 795,611 units, and MPVs were only 94,983 units, according to the China Passenger Car Association (CPCA).
With the launch of the N7, Denza enters a market with significantly more space and is expected to see a further increase in sales.
The Denza N7 has received more than 20,000 pre-orders since it began accepting customer reservations on April 18, said Zhao Changjiang, general manager of Denza's sales division, at the launch event.
The Denza website currently shows four versions of the N7, with starting prices of RMB 319,800, RMB 339,800, RMB 349,800 and RMB 379,800 respectively.
All four versions are equipped with DiSus-A, an intelligent air body control system, which was announced by BYD on April 10 and is similar to the air suspension currently used in many high-end vehicles.
Customers who do not need the system can see the prices be reduced by RMB 18,000, resulting in two Air versions priced at RMB 301,800 and RMB 321,800, respectively.
The Denza N7 comes standard with BYD's signature blade battery based on lithium iron phosphate chemistry, all with a capacity of 91.3 kWh.
The two least expensive of these are the rear-wheel drive models with 230 kW of peak motor power and 360 Nm of peak torque, which can sprint from 0 to 100 km/h in 6.8 seconds. They both have a CLTC range of 702 km.
The other four higher-priced versions are four-wheel-drive models with 390 kW peak battery power and 670 Nm peak torque that can sprint from 0 to 100 km/h in 3.9 seconds. They have a CLTC range of 630 km.
Like the D9, the Denza N7 supports simultaneous charging with two charging guns, up to 150 kW when using one and 230 kW when using two.
In contrast to BYD's approach, Denza began the presentation by highlighting the N7's assisted driving capabilities, saying that the model is equipped with BYD's "Eyes of the God" driver-assisted driving system for the first time.
The Denza N7's assisted driving system includes two options, a standard version and an advanced version, the latter of which will use Nvidia's Orin-X chip with 254 TOPS of computing power.
The Denza N7 with the advanced version of the assisted driving solution will receive highway pilot assisted driving capability by the end of this year, while that capability in urban areas will become available in the first quarter of next year.
Denza did not mention information about the chip supplier for the standard version of the system, which is likely to be a lower-cost solution from a local manufacturer.
Denza N7 will be available for test drives on July 4, with deliveries starting in mid-July, Zhao said at the model's launch event.
($1 = RMB 7.2410)
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Denza N7 offers two CLTC cruising ranges of 702 km and 630 km.
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The Denza N7 targets the market for conventional internal combustion engine vehicles priced around RMB 400,000.
(Image credit: Denza)
After months of warm-up, the launch date for the first SUV of BYD's premium new energy vehicle (NEV) brand Denza has been set.
The Denza N7 will officially launch on July 3, the brand announced today on Weibo.
The launch date is slightly delayed from previous plans, as Denza general manager of sales Zhao Changjiang said on May 30 that the Denza N7 will be officially launched in late June and deliveries will start in July.
Denza did not share any more information about the N7 today, although it has been warming up about the model for several months.
On March 6, Denza released the official images of the N7. A few days later, on March 9, the model appeared in a regulatory filing list.
The Denza N7 is a 5-seat SUV with a length, width and height of 4,860 mm, 1,935 mm and 1,602 mm, respectively, and a wheelbase of 2,940 mm, the regulatory filing shows.
The Denza N7 entering the list comes in four versions, including two single-motor versions and two dual-motor versions, the former with a peak motor power of 230 kW and the latter with an additional peak motor power of 160 kW.
Denza is a joint venture formed in February 2011 by BYD and Daimler, each holding a 50 percent stake at the time, and the Daimler brand was rebranded as Mercedes-Benz in February 2022. BYD increased its shareholding in Denza to 90 percent last year.
In August 2022, Denza let the D9 MPV go on sale, the brand's first model after the reorganization, and the Denza N7, the second model after Denza's shareholding change, was its first SUV.
On December 20 last year, Zhao said on Weibo that the Denza N7 was aimed at the market for traditional internal combustion engine vehicles priced around RMB 400,000 yuan ($55,440).
On March 26, Zhao said there were many customers who wanted to have the Denza N7 launched as soon as possible, and that the model was expected to receive 30,000 orders before its mid-year launch based on inquiry volume data.
On June 13, Zhao said the Denza N7 had more than 20,000 pre-orders before specifications and pricing were announced.
On June 20, Denza saw the first production vehicles of the N7 roll off the assembly line, setting the stage for the upcoming launch.
On June 25, Zhao said on Weibo that he experienced the latest version of the N7's self-parking system, and that the model will be the first to be able to handle a very extreme scenario.
Denza's only model currently in delivery, the Denza D9, sold 11,005 units in May, the third consecutive month with more than 10,000 units, according to data released earlier this month.
($1 = RMB 7.2147)
Denza's 1st SUV N7 surpasses 20,000 pre-orders ahead of official launch
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The Denza N7 pure electric SUV may be officially released at the end of June and will be delivered in July.
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The Denza N7 will go on sale later this month, with deliveries to begin in July. | BYDDY.US | BYD HK
BYD's premium new energy vehicle (NEV) brand Denza has seen the first production vehicles of the N7 SUV roll off the assembly line, Zhao Changjiang, general manager of the brand's sales division, said on Weibo today.
Zhao did not provide any more information, though shared two images of Denza celebrating the moment.
On June 13, Zhao said the Denza N7 had received more than 20,000 pre-orders before specifications and pricing were announced.
On March 26, he said there were many customers who wanted to get the Denza N7 released and on the market as soon as possible, and that the model was expected to receive 30,000 orders before its mid-year launch, according to the volume of inquiries.
Denza is a joint venture formed in February 2011 by BYD and Daimler, with each holding a 50 percent stake at the time. In February 2022, the Daimler brand was rebranded as Mercedes-Benz. BYD's shareholding in Denza increased to 90 percent last year.
In August 2022, Denza let the D9 MPV go on sale, the brand's first model after the reorganization. The Denza N7 is the second model after Denza's sharing-holding change and its first SUV.
On the first day of the Shanghai auto show on April 18, Denza opened reservations for the N7, but its pricing information was not released.
On December 20 last year, Zhao said on Weibo that the Denza N7 aims to capture the market for conventional internal combustion engine cars priced at around 400,000 yuan ($55,750).
On April 25, Denza said the N7 had received 10,569 pre-orders, just seven days after reservations opened.
On May 30, Zhao said at Denza's first brand day event that the Denza N7 would go on sale in late June, with deliveries to begin in July.
The Denza N7 is a 5-seat mid-size SUV with a length, width and height of 4,860 mm, 1,935 mm and 1,602 mm, respectively, and a wheelbase of 2,940 mm, a previous regulatory filing shows.
Denza's only model currently in delivery, the Denza D9, began deliveries at the end of October last year and sold 11,005 units in May this year, the third consecutive month in which it has exceeded 10,000 units.
($1 = RMB 7.1753)
Denza's 1st SUV N7 surpasses 20,000 pre-orders ahead of official launch
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