The Fang Cheng Bao Leopard 5 was exposed ahead of the official debut. It has 544 hp and 1,200 km of mixed range (CLTC).
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Category: Fang Cheng Bao
The Leopard 5 will target the market priced between RMB 400,000 and RMB 600,000, which will further enrich the price range covered by BYD's models.
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Fang Cheng Bao's poster says "Coming Soon", meaning that the model is not far away from its launch.
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The first BYD Fang Cheng Bao's store is in its finishing stages. The launch to happen soon.
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Fang Cheng Bao announced 10 days ago that its first model is named Leopard 5.
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Leopard 5 is said to be equipped with BYD's new powertrain DM-o, which is expected to combine the technical advantages of DM-i and DM-p.
BYD's new sub-brand Fang Cheng Bao continues to warm up with the announcement of the official name of its first model.
Fang Cheng Bao's first model is named Leopard 5 ("豹5" in Chinese), the brand said today on Weibo.
BYD officially announced the name of its Fang Cheng Bao brand on June 9, the fifth in its brand matrix after the Dynasty series, Ocean series, Denza and Yangwang.
The Fang Cheng Bao brand name literally translates to "Formula" and "Leopard," symbolizing the pursuit of a transformative rise and exploration of the digital realm, BYD said.
BYD has previously used the code SF to refer to the first model of the new brand, saying it is a hardcore SUV expected to launch this year.
BYD has not provided pricing information on Fang Cheng Bao's first model in its previews over the past few months, though CnEVPost previously learned that the model will target a market priced between RMB 400,000 ($55,410) and RMB 600,000.
Xiong Tianbo, former head of BYD auto's sales research institute, will be the general manager of the brand's sales division, leading the brand's product planning, channel sales and brand building, a company insider previously told CnEVPost.
Rumors have recently surfaced that Fang Cheng Bao's first model will be equipped with BYD's DM-o powertrain, which will be the third BYD hybrid system in addition to DM-i and DM-p.
Currently about half of BYD's monthly sales are battery electric vehicles (BEVs) and the other half are plug-in hybrid vehicles (PHEVs).
Among the PHEVs, the DM-i focuses more on fuel economy, while the DM-p focuses more on performance.
The DM-o is expected to combine the technical advantages of the DM-i and DM-p, and can provide the vehicle with a total sum range of up to 1,200 km and a total powertrain power of up to 500 kW, according to recent reports in several local media.
BYD officially names F brand Fang Cheng Bao, initial model to be launched this year
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The BYD Fang Cheng Bao SF got the official name. Now it is known as the Leopard 5. It is underpinned by a new DM-o platform and has 1,200 km of mixed range.
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Another day, another SUV from BYD.
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The number on the model's body has been changed from "2316" to "2318". It is unclear whether this implies that the model's launch will be delayed from June to August.
(Image credit: Fang Cheng Bao)
BYD's new sub-brand Fang Cheng Bao continues to warm up for its first model, after announcing the brand's official name earlier this month.
Fang Cheng Bao shared several new images of the model on Weibo on Wednesday, showing it testing in the snow.
The brand did not mention where the pictures were taken, although some car bloggers said it was in Yakeshi, Inner Mongolia, known as the snow and ice capital of China.
BYD officially launched the Fang Cheng Bao brand on June 9, the fifth in its brand matrix, following the Dynasty, Ocean, Denza and Yangwang series.
The sub-brand will meet growing consumer demand for personalization by offering a unique range of professional-grade new energy vehicle (NEV) models, BYD said at the time.
Fang Cheng Bao's model lineup includes crossovers and sports cars, with its initial model, a hardcore SUV codenamed SF, expected to launch this year, according to a BYD press release.
In March, CnEVPost obtained several photos of the SF model showing the number "2316" emblazoned on its body.
The number 2 in the string refers to dual motors, 3 refers to three locks, 1 refers to a new platform, and 6 refers to a June launch, CnEVPost learned at the time.
It's worth noting that in the pictures released by Fang Cheng Bao yesterday, the number on the car becomes "2318". It's unclear if this means the SF model's launch will be delayed from June to August.
In the comments section of its Weibo, Fang Cheng Bao replied to a user's question about when the model would be released, saying that the launch event is on its way.
Fang Cheng Bao's brand name literally translates to "Formula" and "Leopard," symbolizing the quest for a transformative rise and exploration of the digital realm, BYD said earlier this month.
BYD has not provided pricing information on the first Fang Cheng Bao model in its warm-ups over the past few months, though CnEVPost previously learned that the model will target a market priced between 400,000 yuan ($55,700) and 600,000 yuan.
Xiong Tianbo, formerly head of BYD auto sales research institute, will be the general manager of the brand's sales division, leading the brand's product planning, channel sales, and brand building, a company insider previously told CnEVPost.
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BYD officially names F brand Fang Cheng Bao, initial model to be launched this year
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Fang Cheng Bao's model lineup ranges from off-road vehicles to sports cars, and its initial model, a hardcore SUV codenamed SF, is expected to be launched this year.
BYD (OTCMKTS: BYDDY) unveiled the official name of its F brand, with its first model to be launched within the year.
BYD officially announced its new sub-brand Fang Cheng Bao, the fifth in its brand matrix following the Dynasty series, Ocean series, Denza and Yangwang, according to a press release today.
The sub-brand will meet the increasingly personalized needs of consumers by offering a series of unique and professional-grade new energy vehicle (NEV) models, BYD said.
Fang Cheng Bao's model lineup ranges from off-road vehicles to sports cars, and its initial model, a hardcore SUV codenamed SF, is expected to launch this year, according to the release.
Fang Cheng Bao's brand name literally translates to "Formula" and "Leopard," symbolizing the pursuit of a transformative rise and exploration of digital realms, according to BYD.
It blends the standards and rules of Formula with the agility and wild versatility of the Leopard, bringing out the distinctive essence of the brand and BYD's vision of the future of cars and lifestyles, the company said.
"Many people think that the global e-mobility transition is a revolution in the automobile industry, where vehicles powered by fossil fuels get replaced by electric cars. However, from BYD, we believe this is only a minor part of the whole transition, and a greater realm is unfolding," said BYD chairman and president Wang Chuanfu.
BYD envisions the Fang Cheng Bao as a prelude to a revolution.
With the attitude of always being ahead of the curve, Fang Cheng Bao and its users will decode the future of personalized automotive life through its diverse NEV offerings, BYD said.
BYD did not provide more information about Fang Cheng Bao's first model, though CnEVPost previously learned that the model codenamed SF will target a market with a price range of RMB 400,000 ($56,240) to RMB 600,000.
Xiong Tianbo, former head of BYD auto sales research institute, will be the general manager of the brand's sales division, leading the brand's product planning, channel sales and brand building, a company insider previously told CnEVPost.
Judging from the outline of the SF model, it is expected to compete with the Mercedes-Benz G-Class at a lower price.
Fang Cheng Bao is the latest important piece of BYD's brand map.
BYD Group currently has the BYD Seagull, which starts at just 73,800 yuan, and the Yangwang U8, which has a pre-sale price of RMB 1,098,000, for sale and for consumers to reserve.
The company officially opened its first brand experience center on May 20, occupying five floors with a total area of 6,550 square meters.
Its model display area showcases models including the BYD Frigate 07, BYD Seagull, Denza D9 and Yangwang U8.
The experience center building's facade leaves an area in between the BYD and Yangwang logos, which appears to be its reserved spot for the Fang Cheng Bao logo.
Here are more explanations from BYD about the Fang Cheng Bao brand, as well as more pictures of the SF model.
BYD F brand to use new powertrain, targeting market with price above RMB 400,000
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