Huawei and SAIC's joint brand Shangjie will be officially launched on April 10, when more information about the brand and its products is expected to be released, according to local media.
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Category: Huawei HIMA
The Aito M8 will be launched in April as a family-oriented premium SUV.
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The GH project is seen as a new collaboration approach within Huawei's automotive business unit, according to local media.
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All models of the new brand built by Huawei and SAIC will be sold in HIMA's channels, according to local media.
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The new brand will target a younger demographic and the vehicles could start at around RMB 170,000 to RMB 250,000, according to local media.
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HIMA's available models will exceed 10 next year, and one of the key models will be the Aito M8, which will compete with Li Auto's Li L9.
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