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China Deals Electric eMobility eV Fund Raising Industry News Smart Tianqi Lithium

Chinese Lithium giant Tianqi reportedly mulling stake in Mercedes-Geely JV Smart

Smart delivered 4,390 vehicles in China in April, down 25.73 percent from 5,911 units in March.

(A Smart #1 on display at the Shanghai auto show in April 2023. Image credit: CnEVPost)

Chinese lithium giant Tianqi Lithium is considering buying a minority stake in Smart Automobile, a joint venture between Mercedes-Benz and Holding Group, as part of the latter's latest round of private funding, Bloomberg said today, citing people familiar with the matter.

Tianqi is in advanced talks to invest $100 million to $200 million in Smart in a deal that could value Smart at several billion dollars, people familiar with the matter said, adding that an agreement could be reached as soon as the next few weeks.

Shenzhen-listed Tianqi, one of China's largest lithium producers, raised about HK$13 billion in a Hong Kong IPO on July 13, 2022.

Mercedes first launched Smart in Germany in 1998 and brought the brand to the US a decade later, with the original two-seat model aimed at urban buyers with crowded parking spaces, the Bloomberg report noted.

Geely and Mercedes-Benz officially announced a 5.4 billion yuan ($783 million) Smart joint venture in Hangzhou Bay, Ningbo, in early 2020.

As part of the agreement, Mercedes-Benz designers will design the Smart cars and Geely will engineer them.

Smart has been considering raising capital as part of its effort to revive the compact car as an all-electric brand. The company was initially aiming to raise between $500 million and $1 billion in fresh funds, according to a Bloomberg report last year.

Smart delivered 4,390 vehicles in China in April, down 25.73 percent from 5,911 units in March, according to data monitored by CnEVPost.

The brand currently has only one model on sale in China, the Smart #1, which went on sale in China on April 25, 2022, with deliveries starting on September 24.

The model was designed by Mercedes-Benz, with the Smart R&D team leading the engineering development, and is based on Geely's SEA (Sustainable Experience Architecture) architecture.

On April 17, Smart unveiled its new Smart #3, its second product since its electrification transition, on the eve of the Shanghai auto show.

($1 = RMB 6.8964)

Regulatory filing: Smart's second EV, Smart #3, coming soon

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Auto Show China Electric eMobility eV Industry News

Chengdu auto show to be held from Aug 25 to Sep 3

Last year's Chengdu auto show opened on August 26, but the show, which was to run for 10 days, ended early after four days due to Covid control.

Chengdu auto show to be held from Aug 25 to Sep 3-CnEVPost

(NIO's booth at the 2023 Shanghai auto show. Image credit: CnEVPost)

The date of the annual Chengdu auto show is set, after the Shanghai auto show has just ended and the Beijing auto show has announced its date.

The 26th edition of the Chengdu Motor Show will be held from August 25 to September 3, 2023, the event's organizers mentioned in a post on its official WeChat account Monday.

Separately, information on the Chengdu auto show's official website shows the event will be held at the city's Western China International Expo City, with a media day on August 25.

The Chengdu auto show has become one of China's four A-class auto shows and is the most visible wind vane in the western China auto market, the event's official website reads.

After China's Covid reopening late last year, major events, including auto shows, are highly anticipated because they are important to stimulate economic growth.

The just-concluded biennial Shanghai auto show, held April 18-27, attracted nearly 1 million visitors, with new energy vehicles (NEVs) in the spotlight.

The Shanghai auto show, which officially closed on April 27, hosted more than 13,000 global media workers and had 906,000 visitors, the show's organizers said in an April 27 article.

The total exhibition area of the Shanghai auto show exceeded 360,000 square meters, with 1,413 vehicles on display in the vehicle section, including 513 NEV show cars, according to the article.

On April 21, during the Shanghai auto show, the organizers of the Beijing auto show announced that the 17th Beijing International Automotive Exhibition (Auto China 2024) will be held from April 25 to May 4, 2024, which will mark the event's return after a four-year hiatus.

The Beijing auto show has been held in Beijing every two years since 1990. The 17th Beijing auto show was originally planned for April 21-April 30, 2022, but was cancelled due to Covid concerns.

Prior to that, the 16th Beijing auto show was postponed to September 26-October 5, 2020 due to Covid.

Last year's Chengdu auto show opened on August 26 amid Covid concerns, but the show, which was to run for 10 days, ended early on August 30 due to epidemic control after four days.

More than 1,600 vehicles from 128 brands were on display in Chengdu at the time. Before that show ended, 108 new models were unveiled, more than 40 of which were NEVs.

At last year's Chengdu auto show, NIO presented the full range of models and also brought a battery swap station with a transparent bottom.

Chengdu auto show: Here's what NIO is showcasing

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Auto Show China Electric eMobility eV Industry News

Shanghai auto show ends: Visitors nearly 1 million, NEVs overtake ICEs in new launches

For the first time, NEVs outnumbered traditional fuel vehicles in terms of new launches, organizers of the Shanghai auto show said.

Shanghai auto show ends: Visitors nearly 1 million, NEVs overtake ICEs in new launches-CnEVPost

(Image credit: CnEVPost)

The 10-day Shanghai auto show, the first major auto show since China's Covid re-open, attracted nearly 1 million visitors, with new energy vehicles (NEVs) in the spotlight.

The Shanghai auto show officially closed on April 27, hosting more than 13,000 global media workers and reaching about 906,000 visitors, the show's organizers said in an article today.

The show was held April 18-27 at the National Exhibition and Convention Center in Shanghai, with media days April 18-19, April 20-21 for professional visitors and the general public access on April 22-27.

The Shanghai auto show has a total exhibition area of over 360,000 square meters, with 1,413 vehicles on display in the vehicle section, including 513 NEV show cars, according to the article.

Ninety-three vehicles made their world debut at the show, including 28 from multinational companies. In addition, there were 64 concept cars on display at the event.

A total of 271 NEV models were on display at the event, including 186 from Chinese automakers.

For the first time, NEVs outnumbered traditional fuel vehicles in terms of new launches, the event's organizers said, without providing specific figures.

NEVs occupied key positions on most stands, and the actions of well-known multinational car companies indicate a consensus for a full electrification strategy, the article said.

Shanghai auto show ends: Visitors nearly 1 million, NEVs overtake ICEs in new launches-CnEVPost

(Image credit: CnEVPost)

During the media days of April 18-19, automakers held 151 press conferences.

More than 20 forums, summits, seminars and technical exchange events were held during the Shanghai auto show, providing a platform for the global automotive industry to exchange ideas.

One of the highlights of the Shanghai auto show was the frequent presence of technology executive teams from foreign brands at the booths of Chinese brands, representing the fact that local brands have the ability to talk to the world in the field of NEVs and vehicle intelligence, the article said.

Separately, NIO (NYSE: NIO) had more than 200,000 people visit its booth at the Shanghai auto show, according to figures it released today.

NIO presented six of its latest models based on the NT 2.0 platform at the Shanghai auto show. The company debuted the new ES6 and launched the 2023 ET7 at the event.

Shanghai auto show ends: Visitors nearly 1 million, NEVs overtake ICEs in new launches-CnEVPost

(Image credit: CnEVPost)

Shanghai auto show: EVs take center stage, nearly 40 models equipped with LiDARs

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Buick Buick Electra E5 China Electric eMobility eV Industry News Tesla

Buick Electra E5 gets over 8,000 orders in less than 2 weeks after launch in China

Buick Electra E5's aggressive pricing in China has garnered a good initial reception.

(Image credit: CnEVPost)

Buick's aggressive pricing for the Electra E5, its first electric model based on GM's Ultium platform, seems to be getting good initial results.

The Electra E5 has already received more than 8,000 orders, Buick announced in a post on its official WeChat account yesterday. This comes just 12 days after the model's official launch in China.

Buick launched the Electra E5 in China on April 13, offering five versions with starting prices of RMB 208,900 ($30,130), 222,900, 225,900, 239,900, and 278,900 respectively.

The Electra E5 is a mid-size five-seat SUV with a length, width and height of 4,892 mm, 1,905 mm and 1,655 mm, respectively, and a wheelbase of 2,954 mm.

The starting price of RMB 208,900 is very aggressive for an electric SUV of that size.

BYD's Tang EV starts at RMB 282,800 and measures 4,900 mm in length, 1,950 mm in width and 1,725 mm in height, with a wheelbase of 2,820 mm.

The Model Y, the best-selling electric SUV in China, measures 4,750 mm in length, 1,921 mm in width, 1,624 mm in height, and has a wheelbase of 2,890 mm currently starting at RMB 261,900.

Seventy-eight percent of consumers who ordered the Electra E5 chose versions priced at RMB 225,900 and RMB 239,900, Buick said.

The car is available in three range versions with CLTC ranges of 545 km, 603 km and 620 km.

Its highest-priced, with a range of 603 km, is the dual-motor 4WD version, while the other versions are single-motor versions.

The highest range version has a maximum motor power of 150 kW and uses a ternary lithium battery pack with a capacity of 80 kWh.

The Electra E5 four-wheel drive version has a front permanent magnet synchronous motor with a maximum power of 143 kW and a maximum torque of 305 Nm and a rear induction asynchronous motor with a maximum power of 68 kW and a maximum torque of 160 Nm. It is equipped with an 80-kWh ternary lithium battery pack.

Of the consumers who ordered the Electra E5 so far, 42 percent chose the model with a CLTC range of 620 km, according to Buick.

(1 $= RMB 6.9326)

Buick launches electric SUV Electra E5 in China with competitive pricing

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China CPCA CPCA Estimates Electric eMobility eV EV Data Expectations Industry News Monthly Data

CPCA expects China Apr NEV retail sales to fall 8.4% from Mar to about 500,000 units

April passenger vehicle sales in China are expected to be around 1.57 million units, down 1.3 percent from March, the CPCA said.

CPCA expects China Apr NEV retail sales to fall 8.4% from Mar to about 500,000 units-CnEVPost

China's new energy vehicle (NEV) sales rose significantly this month from a year ago, though they were down from March.

In April, retail sales of NEVs in China are expected to be around 500,000 units, up 77 percent from a year earlier but down 8.4 percent from March, according to estimates released today by the China Passenger Car Association (CPCA).

Survey shows that car companies, which contribute about 80 percent of passenger car sales, are targeting slightly lower retail sales in April than in March, the CPCA said.

According to preliminary projections, China's passenger vehicle sales in April were about 1.57 million units, up 49.8 percent from a year earlier but down 1.3 percent from March, the CPCA said.

That means the penetration of NEVs at retail in April would be 31.8 percent.

Last April, China's auto industry suffered disruption due to the Covid lockdown in Shanghai, with 1.04 million units of all passenger vehicles sold that month, including just 280,000 NEVs.

In the first quarter of this year, China's NEV sales continued to recover, with 545,739 units sold in March, according to the CPCA's final figures released last week. This is slightly higher than the 543,000 units announced by the CPCA on April 11.

In April, the price war in China's auto industry gradually receded and consumers returned to rational consumption, easing the wait-and-see sentiment, the CPCA said in the report today.

The average daily retail sales of major automakers in the first three weeks were 31,500, 36,700 and 54,800, up 8 percent, 23 percent and 26 percent, respectively, from the same period in March, the CPCA said.

But in the fourth week, the average daily retail sales of car companies are expected to fall 14 percent from the fourth week of March, considering that automaker sales usually have an upward pulse at the end of the quarter, according to the CPCA.

With a large number of local government stimulus policies expiring at the end of March and fewer policy incentives in April, no strong stimulus policies are expected to provide support in the short term, the CPCA said.

China's Mar passenger NEV retail up 23.6% MoM to 543,000, CPCA data show

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China Electric eMobility eV Evergrande Hengchi Hengchi 5 Industry News

Evergrande NEV puts Hengchi 5 production on hold due to lack of funds

Evergrande NEV said it plans to resume production of the Hengchi 5 in May.

Evergrande NEV puts Hengchi 5 production on hold due to lack of funds-CnEVPost

(A Hengchi 5 on display at the 2021 Shanghai auto show. Image credit: CnEVPost)

Evergrande New Energy Vehicle Group (Evergrande NEV), the electric vehicle (EV) unit of China's Evergrande Group, has put production of its first model on hold, after warning of the risk a month ago.

Evergrande NEV has already delivered more than 900 Hengchi 5 units to consumers, but will suspend production of the model at its Tianjin plant due to a lack of funding, according to a Hong Kong Stock Exchange announcement yesterday.

The group plans to resume production of the model in May, the announcement added.

Hengchi 5 is the first mass-produced model of Evergrande NEV's Hengchi Auto, and its deliveries started on October 29, 2022.

The model is currently available in only one version, with a starting price of RMB 179,000 ($25,930).

On December 2, Reuters reported that Evergrande NEV suspended mass production of the Hengchi 5 due to a lack of sufficient new orders.

On March 23, Evergrande NEV said in a Hong Kong Stock Exchange announcement that it had continued to push ahead with cost-saving initiatives to focus its financial resources on supporting mass production of Hengchi 5, with layoffs at its Swedish subsidiary National Electric Vehicle Sweden AB.

However, Evergrande NEV would be at risk of halting production in the event that additional liquidity is not available, the announcement said.

The group will plan to launch a number of flagship models if it can seek more than RMB 29 billion in future financing and hopes to get them into mass production, the announcement said.

Interestingly, the Hengchi 5 received an OTA upgrade on April 3, when the H-Pilot assisted driving system became available for the first time.

Trading of Evergrande NEV's shares in Hong Kong has been suspended from April 1, 2022, and the timing for restarting trading has not yet been determined.

($1 = RMB 6.9041)

Hengchi 5 gets assisted driving capability days after Evergrande NEV warns of production halt risk

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China Dual Credit Electric eMobility eV Industry News Policy

China to introduce credit pool for NEV dual credit system that is expected to facilitate credit trading

Automakers can voluntarily apply for storage of positive credits when the supply exceeds demand, and release credits when the supply is less than demand.

China to introduce credit pool for NEV dual credit system that is expected to facilitate credit trading-CnEVPost

(Image credit: CnEVPost)

China will introduce a new credits trading system for the dual-credit mechanism in the new energy vehicle (NEV) industry, which is expected to facilitate credits trading between automakers.

The country has launched the second revision of its dual-credit mechanism, which will implement a credits pool management system and explore mechanisms to interact with the carbon trading market, the Shanghai Securities News said in a report today.

The 2023 annual credits report press conference was held today in Beijing, where China's industry regulators released the information, according to the report.

Under the credit pool system, automakers can voluntarily apply for storage of positive credits for NEVs when the supply exceeds demand.

The storage of positive credits collected into the pool is valid for five years. The previous carryover ratio requirement will be canceled, i.e. there will no longer be a discount for credits carried over to the next year.

When the supply of credits is less than the demand, automakers can release the stored positive credits to regulate the supply and demand in the credits market.

The trigger condition for the pool to collect and release credits is determined by the ratio of supply to demand, which refers to the ratio of positive NEV credits available for trading in the current year to the negative credits to be offset by external trading.

The Shanghai Securities News report provided no further information on this new mechanism.

China released the dual-credit policy in 2017, whose full name is "Parallel Management Measures for Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Credits". The policy has been in effect since April 1, 2018.

Automakers that fail to meet the fuel consumption control requirements can offset the negative credits from excessive fuel consumption by generating their own NEV credits, or by purchasing credits from other companies.

If a car company is unable to bring negative credits to zero, then they will need to submit a product adjustment plan to the MIIT and set a deadline for compliance.

Until their negative credits are zeroed out, products with substandard fuel consumption cannot be sold to the public.

The policy is seen as one of the keys to promoting the rapid growth of China's NEV industry, allowing the country to reach its 2025 NEV penetration target of more than 25 percent ahead of schedule.

For the full year 2022, China's retail sales of new energy passenger vehicles were 5.67 million units, up 90 percent year-on-year, contributing 27.6 percent of all passenger vehicle sales, according to the China Passenger Car Association (CPCA).

China's 'dual credit' policy, what you need to know

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Auto Show China Electric eMobility eV Industry News LiDAR RoboSense

Shanghai auto show: EVs take center stage, nearly 40 models equipped with LiDARs

There are 38 models equipped with LiDARs, of which BYD-backed RoboSense is the biggest winner, being the supplier of 18 of them.

At the Shanghai auto show two years ago, 's P5 sedan attracted a lot of attention as the world's first LiDAR-equipped production car at the time.

Now, at the latest Shanghai auto show, the number of electric vehicles (EVs) powered by LiDARs has reached dozens, as local EV makers have adopted the component over the past two years to help make vehicles more capable of assisted driving.

The ongoing Shanghai auto show began on April 18 and will run through April 27. EVs are certainly the focus of attention, with traditional fuel vehicles having fallen out of favor, a drastic change from two years ago.

More than 1,500 vehicles are on display at this year's edition of the show, with more than 150 of them making their debut, according to figures released by the event's organizers.

About two-thirds of those debuts were NEVs, including battery electric vehicles and plug-in hybrids.

Dozens of the NEVs at the show use the same new technology -- LiDARs -- despite the vehicles coming from different brands and having different designs.

Of all the models on display at the Shanghai auto show, 38 were equipped with LiDARs, with BYD-backed RoboSense, founded in 2014, being the biggest winner and the supplier for 18 of them.

Among BYD's models, the high-end Yangwang U8 off-road SUV and Denza N7 SUV are equipped with RoboSense's M Series LiDARs.

XPeng G6, which debuted at the Shanghai auto show, and the company's two flagship models, the P7i sedan and the G9 SUV, are also equipped with RoboSense's M Series LiDARs.

On April 14, 2021, XPeng unveiled the P5, the world's first LiDAR-equipped production car, on the eve of the last Shanghai auto show.

Notably, the P5 used LiDAR provided by Livox, incubated by drone maker DJI. However, XPeng switched to RoboSense's LiDARs for all subsequent models.

AITO, the EV brand jointly created by and Seres Group, also uses RoboSense's M Series LiDAR in the M5 SUV. Among other high-profile models, the Lotus Eletre, GAC Aion Hyper GT, Arcfox α-S with " Huawei Inside" are also equipped with RoboSense's LiDARs.

In addition to RoboSense, Innovusion and Hesai are the other two major players.

Among the vehicles on display at the Shanghai auto show, six NIO models -- the new ES8, ES7, new ES6, EC7, ET7 and ET5 -- are equipped with Innovusion's Falcon LiDARs.

Innovusion had a booth at the show and used an ET7 as a vehicle to showcase its product.

(NASDAQ: LI) currently has three models on sale -- Li L7, Li L8 and Li L9 -- all equipped with Hesai's AT128 LiDARs. HiPhi's HiPhi Z and HiPhi Y are also equipped with the component from Hesai.

For smart driving, vehicles need to detect their surroundings, and a single type of sensor often encounters scenarios that are not covered by its capabilities, a RoboSense source told CnEVPost.

The addition of LiDAR makes up for the weaknesses of other sensors, thus making the perception system capability more comprehensive and the smart driving decisions safer and more reasonable, the source said.

RoboSense flexes muscles at Tech Day, unveils new solid-state LiDAR and dedicated lab for testing

LiDAR suppliers for models at Shanghai auto show.xlsx

LiDAR SupplierBrandModelBoothLiDAR Type
RoboSenseIM MotorsLS7Hall 3M Series
RoboSenseIM MotorsL7Hall 3M Series
RoboSenseBYDDenza N7Hall 4.1MSeries
RoboSenseBYDYangwang U8Hall 8.1M Series
RoboSenseArcfoxArcfox α-S HIHall 4.1M Series
RoboSenseFAW HongqiEV E001Hall 5.1M Series
RoboSenseFAW HongqiEV SUV E202Hall 5.1M Series
RoboSenseXPengG6Hall 6.1M Series
RoboSenseXPengP7iHall 6.1M Series
RoboSenseXPengG9Hall 6.1M Series
RoboSenseAITOM5Hall 6.1M Series
RoboSenseGWM WEYLanshan DHT -PHEVHall 6.2M Series
RoboSenseChery ExeedSterra ESHall 7.2M Series
RoboSenseChery ExeedSterra ETHall 7.2M Series
RoboSenseGeely LivanLivan 7Hall 8.2M Series
RoboSenseGAC AionLX PlusHall 8.2M Series
RoboSenseGAC AionHyper GTHall 8.2M Series
RoboSenseLotusEletreHall 8.1M Series
HesaiLotusEletreHall 8.1AT128
HesaiHiPhiHiPhi ZHall 7.1AT128
HesaiHiPhiHiPhi YHall 7.1AT129
HesaiLi AutoLi L9Hall 6.1AT128
HesaiLi AutoLi L8Hall 6.1AT128
HesaiLi AutoLi L7Hall 6.1AT128
InnovusionNIONew ES8Hall 6.1Falcon
InnovusionNIOES7Hall 6.1Falcon
InnovusionNIOEC7Hall 6.1Falcon
InnovusionNIONew ES6Hall 6.1Falcon
InnovusionNIOET7Hall 6.1Falcon
InnovusionNIOET5Hall 6.1Falcon
ValeoAudiA8LHall 5.1Scala
ValeoAudiA7LHall 5.1Scala
ValeoAudiA6LHall 5.1Scala
ValeoAudiQ8Hall 5.1Scala
ValeoMercedes-BenzEQSHall 4.1Scala
LuminarVolvoEX90Hall 6.2lris
LuminarPolestarPolestar 3Hall 6.2Iris
HuaweiAvatrAvatr 11Hall 6.196 Beams
TanwayHycanV09Hal 6.1130 Beams

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China Electric eMobility eV Industry News Product Launch Voyah Voyah Zhuiguang

Voyah’s first electric sedan launched with starting price of $46,980

Voyah Zhuiguang's starting price of RMB 322,900 is higher than the Rising F7's RMB 209,900 and lower than the NIO ET7's RMB 458,000.

Voyah's first electric sedan launched with starting price of $46,980-CnEVPost

(Image credit: CnEVPost)

Voyah, Dongfeng Motor's new energy vehicle (NEV) brand, made its first sedan model available to tap into the increasingly crowded mid-to-large-size electric sedan market.

Voyah officially launched the Zhuiguang (literally, chasing the light) on the first day of the Shanghai auto show on April 18, offering three versions with starting prices of RMB 322,900 ($46,980), RMB 352,900 and RMB 432,900, respectively.

That is higher than the starting price of RMB 209,900 for Rising Auto's F7 sedan, which went on sale late last month, and lower than RMB 458,000 for the NIO ET7.

The Voyah Zhuiguang is 5,088 mm long, 1,970 mm wide, with a height of 1,515 mm and 1,505 mm in two specifications, and a wheelbase of 3,000 mm.

Voyah's first electric sedan launched with starting price of $46,980-CnEVPost

The Rising F7 measures 5,000 mm in length, 19,53 mm in width and 1,494 mm in height, with a wheelbase of 3,000 mm. The NIO ET7 measures 5,101 mm in length, 1,987 mm in width and 1,509 mm in height, with a wheelbase of 3,060 mm.

The Voyah Zhuiguang is equipped with a dual-motor four-wheel drive system with a maximum power of 160 kW for the front motor and 215 kW for the rear motor.

Its powertrain has a total power of 375 kW and a maximum torque of 730 Nm, enabling the vehicle to accelerate from 0 to 100 km/h in 3.8 seconds.

The two less expensive versions of the car are equipped with a semi-solid-state battery with a capacity of 82 kWh, while the long-range version is equipped with a ternary lithium battery with a capacity of 109 kWh.

It is worth noting that the semi-solid-state battery does not give the model a significantly longer range: the 82 kWh version has a CLTC range of 580 km, while the 109 kWh version has a range of 730 km.

Voyah's first electric sedan launched with starting price of $46,980-CnEVPost

On fast charge, the Voyah Zhuiguang can achieve a range of 230 km in 10 minutes.

Voyah is the brand launched by Dongfeng Motor in late 2020, with the first model, the Voyah FREE, going on sale in China in June 2021, available in extended-range technology and in all-electric versions.

On May 7, 2022, Voyah's second model, the Dreamer MPV, was launched and deliveries began on July 16.

Voyah delivered 3,027 vehicles in March, up 116.21 percent year-on-year and up 173.44 percent from February, according to figures it announced earlier this month.

The brand delivered 5,682 vehicles in the first quarter, up 53.86 percent year-on-year.

Voyah's first electric sedan launched with starting price of $46,980-CnEVPost

($1 = RMB 6.8731)

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Changan China Electric eMobility eV Industry News Sales Target Shenlan Tesla

Changan’s NEV brand Shenlan aims for 200,000 sales this year

Shenlan's goals for 2023 include selling 200,000 vehicles and making both the SL03 and S7 hot sellers, the brand's CEO said.

(Image credit: CnEVPost)

Shenlan, Changan Automobile's new energy vehicle (NEV) brand, aims to sell 200,000 vehicles this year, becoming the latest to reveal aggressive plans.

Shenlan's goals for 2023 include selling 200,000 vehicles and making both the SL03 and S7 hot-sellers, the brand's CEO Deng Chenghao said in an interview with Auto Home, according to the text of the interview released yesterday.

The Shenlan brand, which was officially launched by Changan on April 13 last year, unveiled the Shenlan SL03 electric sedan on July 25, another strong competitor to the Model 3.

The brand unveiled its first SUV, the Shenlan S7, a similar model to the Tesla Model Y crossover, on March 5, with pricing information yet to be announced.

(Image credit: CnEVPost)

Shenlan began deliveries of the SL03 in late August 2022 and has accumulated nearly 50,000 deliveries through the end of March this year, including 8,568 units in March.

Deng did not disclose how Shenlan will meet its goal of selling 200,000 vehicles this year, and the brand offered up to 42,000 yuan ($6,090) in purchase discounts during last month's price war in the Chinese auto industry. The offer was valid from March 10 to March 31 and was limited to 10,000 units.

The price war was a short-term behavior, automakers ultimately need to compete with product competitiveness, technology, brand, channels, and service capabilities, Deng said in the interview.

"I think the whole industry will be sustainable only if there is a value war," he said.

Deng believes that the current trend of electrification in China's auto industry is very clear, and that the penetration rate of electric vehicles (EVs) will exceed 50 percent in the next three years, with EVs becoming absolutely mainstream.

As the primary adopters of EVs shift from tastemakers to the average consumer, the product definition, research and development of vehicles will need to be able to address consumer anxiety and meet demand, he said.

Consumer anxiety is not about the amount of infrastructure or the range of EVs, but about the time it takes to replenish energy, according to Deng.

There is still a long way to go in terms of technology to get charging times from 0.5-1 hour to 5-10 minutes, he said, adding that this anxiety will be there for another 5-10 years.

($1= RMB 6.8930)

NIO keeps goal of doubling sales this year despite price war causing greater challenges

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