Xiaomi CEO Lei Jun didn't mention what the crisis event was, and he is expected to elaborate in a presentation this Friday.
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Category: Lei Jun
Xiaomi plans to leverage its brand strength and Lei Jun's influence to capture the young consumer segment and replicate the success of the SU7 with the MX11.
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Xiaomi CEO Lei Jun tried to peddle a concept for a unified in-vehicle eco-system in a meeting that included Nio' William Li and Onvo president Ai Tiecheng.
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Customers who currently order the Xiaomi SU7 will have to wait for about 8 months for delivery.
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Smart driving is a key battleground for EVs, and Xiaomi's goal is to be in the top tier of the industry within 2024, the company's CEO Lei Jun said.
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That's in contrast to Nio's William Li's view that the automotive industry is not a winner-take-all business, but rather one where there is a great deal of personalized demand to be met.
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Xiaomi SU7 price is not yet finalized, but it does seem a bit expensive, Lei Jun said.
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While Tesla made cars mobile computing terminals, the automotive industry's new mission now is to create mobile smart spaces, and that's what Xiaomi's car-making is coming for.
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Xiaomi's EV unit will use proven technology, as well as invest ten times more than the industry, to ensure success, according to Lei Jun.
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