Li Auto has re-expanded its car purchase incentive after a July 25 scaling back, saying the move aims to celebrate Chinese Valentine's Day, which will come on August 10.
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Category: Li Auto Benefits
Li Auto's move comes as the price war in China's auto industry eases, after some luxury brands have rolled back steep discounts.
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Li Auto has launched a limited time 0 down payment car purchase program with a gift package of up to RMB 7,196, while the previous RMB 10,000 worth of benefits continue to be available.
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Some Li Auto stores saw a significant uptick in sales just this past weekend, and some trim levels are no longer available for delivery before the Chinese New Year, according to local media.
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While Li Auto claims that it is offering the insurance subsidy to celebrate the milestones in the deliveries of its L-series models, it is more likely to be an effort to maintain current sales momentum.
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