Li Auto updated order numbers for the Li L6 and reminded potential customers that there is only 1 day left for the model's limited-time purchase entitlements to expire.
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More than 2,000 units of the Li L6 have been delivered in the past six days, and delivery centers will be delivering vehicles as normal for the upcoming Labor Day holiday, Li Auto said.
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Li Auto said it won't launch a lower-priced Air variant for the Li L6, and the model won't be getting a price cut, even though other models have seen significant price reductions recently.
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The Li L6 underperforms the Li L9 in the same time frame, with the higher-priced Li L9 having more than 30,000 orders in 72 hours.
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The Li L6 will be the biggest driver of Li Auto's sales growth this year, but the segment is highly competitive due to the natural effect of falling price ranges, says Deutsche Bank.
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Li Auto will begin small-volume deliveries of the Li L6 next week and expects to deliver about 2,000 units this month, with large-scale deliveries beginning in May.
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The launch event of the Li L6 will begin in a few hours at 8 pm Beijing Time.
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The launch event for the Li L6, which is expected to be the lowest priced in the company's product lineup, will begin at 8 pm Beijing Time on April 18.
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The Li L6, based on Li Auto's second-generation extended-range platform, is a premium mid-to-large-size five-seat SUV aimed at young families, it said.
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The Li L6, which is smaller than the Li L7, will be powered by LFP batteries and will be Li Auto's first model to carry lower-cost batteries.
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