Li Auto said it won't launch a lower-priced Air variant for the Li L6, and the model won't be getting a price cut, even though other models have seen significant price reductions recently.
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The Li L6 underperforms the Li L9 in the same time frame, with the higher-priced Li L9 having more than 30,000 orders in 72 hours.
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The Li L6 will be the biggest driver of Li Auto's sales growth this year, but the segment is highly competitive due to the natural effect of falling price ranges, says Deutsche Bank.
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Li Auto will begin small-volume deliveries of the Li L6 next week and expects to deliver about 2,000 units this month, with large-scale deliveries beginning in May.
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The launch event of the Li L6 will begin in a few hours at 8 pm Beijing Time.
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The launch event for the Li L6, which is expected to be the lowest priced in the company's product lineup, will begin at 8 pm Beijing Time on April 18.
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The Li L6, based on Li Auto's second-generation extended-range platform, is a premium mid-to-large-size five-seat SUV aimed at young families, it said.
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The Li L6, which is smaller than the Li L7, will be powered by LFP batteries and will be Li Auto's first model to carry lower-cost batteries.
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The move is in response to competition from Huawei-backed Aito's new M7, and Li Auto's sales expectation for the Li L6 is 20,000 units per month, according to local media.
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Li Auto is confident in the competitiveness of the Li L6, a model that is expected to be the highest-selling of its L-series, the company's management said earlier this month.
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