Category: NIO ES6

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NIO’s new ES6 show cars available in nearly 300 stores in China

The new ES6 show cars became available at nearly 300 stores in 92 cities as of May 20.

(Image credit: NIO)

NIO (NYSE: NIO) has made the new ES6 show cars available in most of its stores in China, just days before the model's official launch.

The new ES6 became available in nearly 300 NIO stores in 92 cities on May 20, the electric vehicle company announced yesterday.

Those cities include both first-tier Chinese cities, including Shanghai, Beijing, Guangzhou and Shenzhen, and smaller cities, including Zhoushan, Handan and Nanning.

NIO's showrooms include the flagship NIO Houses as well as smaller NIO Spaces, and as of April 30 they numbered 110 and 270 in China, respectively, according to data it released on May 1.

The company has four NIO Houses as well as six NIO Spaces in Europe.

NIO will hold the launch of the new ES6 on May 24 starting at 7:00 pm Beijing time (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com, and NIO Weibo.

Test drives of the new ES6 will be available on May 24, and its delivery will begin on May 25, according to information previously announced by NIO.

This will be NIO's fastest model from official launch to delivery, as its local peers, including (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.

Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.

The wait for the new ES6 by potential consumers may be one of the major reasons for NIO's low deliveries in the past few months.

NIO delivered 6,658 vehicles in April, which was up 31.22 percent from 5,074 in the same month last year, but down 35.85 percent from 10,378 in March.

In April, most deliveries were attributed to the ET5 and ES7, while NIO has been upgrading its product from NT 1.0 to NT2.0, it said on May 1.

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

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NIO’s new ES6 launch event to begin at 7:00 pm Beijing time on May 24

Show cars of the new ES6 are already available at stores, and those interested can visit NIO Houses to check out the model, NIO said.

(Image credit: CnEVPost)

NIO (NYSE: NIO) announced earlier this week that the new ES6 would be officially launched on May 24, but no specific time was announced, and now they've been known.

The launch of the new ES6 will begin at 7:00 pm Beijing time on May 24 (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com and NIO Weibo, the electric vehicle (EV) maker announced today.

The new ES6 show cars are already available in NIO stores, and those interested can visit NIO Houses to check out the model, NIO said.

Of note for China EV trio watchers, (NYSE: XPEV) will report its first-quarter financial results on May 24 before the US markets open, with its earnings call starting at 8:00 pm Beijing time that day.

NIO announced on May 16 that the new ES6 will be officially launched on May 24, test drives will be available on the same day and deliveries will begin on May 25.

This will be NIO's fastest model from official launch to delivery, as its local peers, including (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.

From 2019 to 2021, NIO delivered 155,722 vehicles, of which the ES6 contributed 80,852, or 52 percent, data monitored by CnEVPost shows.

Available data for 2022 show that from January to August, the ES6 delivered 32,877 units, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

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China Electric Electric cars eMobility eV Nio NIO ES6

Nio ES6 official ad with It’s my life song released as the car arrived at stores

Trucks full of ES6 are recently everywhere in China. Nio reportedly has 3,000 produced cars ready for immediate delivery on May 25.

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China Electric eMobility eV Nio NIO ES6

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

The new ES6 will be 's fastest model from official launch to delivery, and the company is marketing the model with unprecedented intensity.  |  NIO US | NIO HK | NIO SG

NIO's (NYSE: NIO) previous operational issues not only cost some models' potential orders from the initial hype, but also left many supporters disappointed.

Now, the upcoming new ES6 is key to turning its image around, and the company can't afford to face similar failures.

NIO made the new ES6 debut on April 18, but no pricing information was announced at that time.

On May 16, the company announced that the new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries to begin on May 25.

This will be NIO's fastest model from official launch to delivery, as its local peers, including (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

Although the new ES6 is still days away from its official launch, NIO appears to have already produced thousands of the model so that initial order holders can get their hands on the vehicle on the first day of delivery.

On Chinese social media, images of the new ES6 being shipped to various cities have started to appear in the past two days.

Here are images shared on Weibo today by longtime NIO follower @肉肉爸比ev, saying that these ES6s were photographed in a service area in Guangzhou.

(Image credit: @肉肉爸比ev)

Yesterday, another auto blogger Wu Ying shared several similar pictures, saying that NIO has been shipping the new ES6 out of its Hefei factory since May 17.

(Image credit: @吴颖碎碎念)

While improving delivery efficiency, NIO is also marketing the new ES6 with unprecedented intensity.

Since May 5, NIO has released four marketing videos about the ES6 with the theme "Life Is On" to introduce the model's performance, interior, space, and assisted driving package to potential consumers.

Here is the fourth episode of the series released by NIO today.

 

The new ES6 has taken up most of the space on the recommended section of the NIO App's home page, and NIO has also opened a special showcase page for the model.

In addition to NIO's own channels, other channels are also ready to market the new ES6.

The company invited local journalists and influencers to Beijing earlier this week to take test drives for the new ES6.

After these test drives are allowed to be published, mainstream Chinese social media platforms are expected to be filled with content about the new ES6.

The unprecedented preparation for the new ES6 underscores the model's strategic importance to NIO.

NIO launched the first generation ES6 in December 2018 and began deliveries of the model in China in June 2019.

In 2019, NIO delivered 20,565 vehicles, including 9,132 ES8s and 11,433 ES6s, with the ES6 contributing 55.59 percent, according to data monitored by CnEVPost.

In 2020, the company delivered 43,728 vehicles, including 10,861 ES8s, 27,945 ES6s and 4,922 EC6s, with a 63.9 percent contribution from the ES6.

In 2021, NIO delivered 91,429 vehicles, including 20,050 ES8s, 41,474 ES6s and 29,905 EC6s, with a 45.36 percent contribution from the ES6.

Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during this period.

NIO to officially launch new ES6 on May 24, delivery to start next day

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NIO to officially launch new ES6 on May 24, delivery to start next day

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

NIO to officially launch new ES6 on May 24, delivery to start next day-CnEVPost

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

NIO to officially launch new ES6 on May 24, delivery to start next day-CnEVPost

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

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NIO asks its community for advice on pricing of new ES6

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NIO asks its community for advice on pricing of new ES6

One possibility is that NIO may price the new ES6 at under RMB 368,000 and attribute the decision to the calls of its community.

NIO asks its community for advice on pricing of new ES6-CnEVPost

(Image credit: CnEVPost)

NIO (NYSE: NIO) is asking its community in China for advice on the pricing of the new ES6, as the SUV gets closer to its official launch.

Many NIO App users have received a push message from NIO containing a questionnaire asking them to vote on what they think is a fair price for the new ES6, according to information shared by several auto bloggers on Weibo today.

NIO offered six options in the questionnaire: below RMB 368,000 ($53,020), RMB 368,000, RMB 378,000, RMB 388,000, RMB 398,000, and above RMB 398,000.

The all-new ES6 will be launched soon, and the model has received a lot of attention since its unveiling at the Shanghai auto show, NIO wrote in the questionnaire.

"Before we officially release the price, we would like to hear from our user friends about the price of the new ES6," NIO said.

The questionnaire is due by 18:00 Beijing time on May 13.

William Li, founder, chairman and CEO of NIO, launched the 2023 ET7 sedan and gave the debut of a revamped version of the ES6 SUV based on the NT 2.0 platform at a brief launch event on the first day of the Shanghai auto show on April 18.

Li did not announce the new ES6's exact specifications or pricing at the time, saying only that the model's official launch would be in late May.

For reference, the older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The company's latest move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

It's worth noting that soliciting input for the pricing of new models is a rarity in the Chinese auto industry. For rational consumers, no one wants to see a high price for a product they want to buy.

NIO may have its own considerations with this move, and CnEVPost's speculation is that the company may price the new ES6 below RMB 368,000 and attribute the decision to the calls from its community.

The new ES6 is now generally seen as coming with strong features and competitive pricing, which have already sparked discontent among some owners who previously bought the ES7 SUV.

Last month, many ES7 owners formed WeChat groups to collectively express their discontent that the upcoming new ES6 means NIO has betrayed them.

NIO has yet to announce a launch date for the new ES6, although rumors last week suggested that the model would be officially launched on May 24.

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NIO rumored to officially launch new ES6 on May 24

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Nio ES6 2023 new pictures and specs revealed. Company’s most important car to launch in late May

I will have to find a new job if this car doesn't sell well, said William Li. 482 HP beast to launch probably on May 24.

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China Electric eMobility eV Nio NIO ES6 Product Launch

NIO rumored to officially launch new ES6 on May 24

NIO will officially launch the new ES6 and announce the price on May 24, with deliveries expected to begin within days of the launch, according to local media.  |  NIO US | NIO HK | NIO SG

NIO rumored to officially launch new ES6 on May 24-CnEVPost

(Image credit: CnEVPost)

NIO (NYSE: NIO) unveiled the new ES6 on the first day of the Shanghai auto show on April 18, but did not announce an official launch date or price. Now, a new report provides additional information.

The new ES6 will be officially launched on May 24, and its price information will be announced at that time, local auto industry media D1EV reported on Thursday after visiting several NIO stores in Beijing.

The model's show cars will be available at NIO stores from the day of launch, and consumers who have recently reserved the car will be invited to test drive it in batches, according to the report.

Compared to the old ES6, the new model will keep only in the Sport version, with the previously available higher-priced Performance and Signature versions optimized to become the new ES7 model currently on sale, the report said.

Deliveries of the new ES6 will begin at the end of May, the report said, citing salespeople at NIO stores.

William Li, founder, chairman and CEO of NIO, unveiled the 2023 ET7 sedan and gave the debut of the new ES6 SUV based on the NT 2.0 platform at a brief launch event on the first day of the Shanghai auto show on April 18.

Li did not announce the SUV's exact specifications or pricing at the time, saying only that the model's official launch would be in late May.

Nevertheless, NIO has already started allowing consumers to reserve the model with a RMB 5,000 deposit.

In an interview with local media at the time, Li said that the delivery schedule for the new ES6 would be different from NIO's previous models and that deliveries would begin soon after the launch.

Pricing information for the new ES6 has not been released, and Li said in that interview that NIO would not engage in a price war, so the model's price would not be set particularly low.

For reference, the old ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000 ($55,840), 426,000 and 496,000 respectively.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs.

From January to August 2022, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

Launched on June 15, 2022, the NIO ES7 is the company's second model based on the NT 2.0 platform and the first SUV on the second-generation platform.

The NIO ES7 is currently offered in two versions, priced at RMB 468,000 and 548,000 including the battery. If consumers choose to purchase using the battery rental service BaaS, the starting price is RMB 398,000.

NIO began deliveries of the ES7 on August 28, 2022, with a cumulative total of 15,123 units delivered by the end of January this year, according to data monitored by CnEVPost.

The NIO ES7 is similar in appearance and key specifications to the new NIO ES8, but smaller in size and less expensive. Previously, the model that sits behind the flagship ES8 in NIO's product array was the ES6.

Although NIO has not released information on the specifications of the new ES6, a regulatory filing in January has revealed the core specifications of the model.

The new NIO ES6 measures 4,854 mm in length, 1,995 mm in width and 1,703 mm in height, and has a wheelbase of 2,915 mm.

For comparison, the old ES6 is smaller, measuring 4,850 mm in length, 1,965 mm in width and 1,758/1,731 mm in height, with a wheelbase of 2,900 mm.

The new ES6 will be equipped with dual motors supplied by NIO's motor division XPT, with a maximum power of 150 kW and 210 kW respectively, the same as the ET5 sedan.

This specification is lower than the motors of the ES7, which has dual motors with a maximum power of 180 kW and 300 kW, respectively.

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NIO suffers complaints from ES7 owners who believe upcoming new ES6 hurts their interests

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China Electric eMobility eV Nio NIO ES6 NIO ES7

NIO suffers complaints from ES7 owners who believe upcoming new ES6 hurts their interests

Disgruntled ES7 owners have asked NIO to offer additional benefits as compensation, but have been denied.  |  NIO US | NIO HK | NIO SG

NIO suffers complaints from ES7 owners who believe upcoming new ES6 hurts their interests-CnEVPost

(Image credit: CnEVPost)

The new ES6 will be a strategically important model for NIO (NYSE: NIO), and it has sparked complaints from ES7 owners ahead of its official launch.

Many ES7 owners recently formed WeChat groups in order to collectively protest to NIO that the automaker has betrayed them because the new ES6 will not only have lower prices, but also have competitive edges with their vehicles.

As background, the NIO ES7 was launched on June 15, 2022, and is the company's second model based on the NT 2.0 platform, and the first SUV on the second-generation platform.

The NIO ES7 is currently offered in two versions, priced at RMB 468,000 ($67,710) and 548,000 including the battery. If consumers choose to purchase using the battery rental service BaaS, the starting price is RMB 398,000.

NIO began deliveries of the ES7 on August 28, 2022, with a cumulative total of 15,123 units delivered by the end of January this year, according to data monitored by CnEVPost. Delivery figures for the model in February and March are not available.

The NIO ES7 is similar to the new NIO ES8 in appearance and key specifications, but is smaller in size and less expensive. Previously, the model that sits behind the flagship ES8 in NIO's product array was the ES6.

It is worth noting that the ES7 is not the NT 2.0 version of the old ES6. The old ES6, based on the NT 1.0 platform, was still on sale after the ES7 was released.

On April 18, NIO officially launched the 2023 ET7 sedan on the first day of the Shanghai auto show and unveiled the ES6.

NIO suffers complaints from ES7 owners who believe upcoming new ES6 hurts their interests-CnEVPost

(Image credit: CnEVPost)

Pre-orders for the new ES6 are already being taken, but the official launch will be in late May. William Li, founder, chairman and CEO of NIO, said the model will move quickly from official launch to delivery.

Although NIO has not yet announced the prices of the new ES6, the model is widely seen as starting at less than RMB 400,000, considering that the old ES6 previously had a starting price of RMB 386,000 including the battery.

The unveiling of the new ES6 has unexpectedly sparked discontent among many ES7 owners, who believe the upcoming SUV has a strong appeal but significantly lower prices, despite the ES7's stronger features and space.

These owners also believe that the ES7 uses many NT 1.0 platform components, while the new ES6, by contrast, uses all NT 2.0 platform components.

To calm the discontent of these ES7 owners, NIO held a communication meeting with them on April 27, with Li's personal participation.

However, a recording circulating on the Internet shows that the communication was inconclusive, and Li denied the owners' request for additional benefits, despite a lot of pressure from them.

Notably, on Weibo, a large number of users expressed support for Li, arguing that the owners' demands were unreasonable and that NIO should stick to its current stance.

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NIO launches new ET7, unveils new ES6 at Shanghai auto show

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NIO launches new ET7, unveils new ES6 at Shanghai auto show

The 2023 ET7 is already taking order lock-ins, with deliveries to start in mid-May. The new ES6 is now available for pre-order, but the official launch and delivery will be in late May.  |  NIO US | NIO HK | NIO SG

NIO (NYSE: NIO) today officially launched the 2023 model year ET7 sedan and gave the debut of the revamped ES6 SUV as planned.

The 2023 ET7 is now available for pre-order and order lock-ins, with deliveries to begin in mid-May, William Li, founder, chairman and CEO of NIO, announced today on the first day of the Shanghai auto show.

The new ES6 is also available for pre-order, but the official launch will be in late May.

New ET7

NIO launches new ET7, unveils new ES6 at Shanghai auto show-CnEVPost

(Image credit: CnEVPost)

The ET7 is NIO's flagship sedan, originally launched at the NIO Day 2020 event on January 9, 2021, with deliveries beginning on March 28, 2022.

The 2023 ET7 brings more than 15 updates and upgrades, including improved seats and a 40w wireless charging panel for cell phones, but at the same prices.

With a more comfortable ride, more refined interior and a smarter experience, the improved ET7 continues to lead the direction of change for premium smart electric mid to large size sedans, said Li.

Including the battery, the new ET7 starts at RMB 458,000 ($66,600) for the version with the 75-kWh pack and RMB 516,000 for the version with the 100-kWh long-range pack.

If customers choose the BaaS (battery as a service) option, both models start at RMB 388,000, with monthly battery rental costs of RMB 980 and RMB 1,680 respectively.

In addition to these two versions, the new ET7 is also available in a signature edition with a 100-kWh battery pack for a starting price of RMB 536,000 including the battery. The model starts at RMB 408,000 under the BaaS plan, with a monthly battery rental fee of RMB 1,680.

NIO launches new ET7, unveils new ES6 at Shanghai auto show-CnEVPost

NIO is offering a 10-year unlimited mileage warranty, four free battery swaps per month, and free lifetime internet connectivity for 2023 ET7 customers.

Customers who pay a deposit for the ET7 before June will receive a free home charger worth RMB 7,500. If they choose to forgo the home charger, they can 2 more free battery swap services per month.

Customers who order before June will also receive two years of free NOP (Navigate on Pilot) Plus worth RMB 9,120.

The formal version of NOP+ will be available in subscription mode starting July 1 for RMB 380 per month.

NIO's intelligent driving software NAD (NIO Autonomous Driving) will also be available on a monthly subscription basis for RMB 680 per month. There is no clear timeline for the software's availability.

New ES6

NIO launches new ET7, unveils new ES6 at Shanghai auto show-CnEVPost

(Image credit: CnEVPost)

The new ES6 made its debut today at the Shanghai auto show. NIO did not announce the exact specifications or prices of the SUV, and its official launch will be in late May.

Nonetheless, NIO has begun allowing customers to pay a RMB 5,000 deposit to reserve the model, which Li said will move quickly from official launch to delivery.

Customers who purchase the model by July 31 will receive benefits including a Moon theme package with orange calipers worth RMB 8,000 and NOP + two years free access worth RMB 9,120.

First-time owners of the new ES6 will also receive a 10-year unlimited mileage warranty, up to six free battery swaps per month and free internet access.

Deliveries of the new ES6 are expected to begin in late May, roughly in the order of order lock-in and reservation payment, according to an article in the NIO App. This means that deliveries of the ES6 are expected to begin the month of its official launch.

The show cars of the new ES6 and the vehicles used for test drives are expected to be available in NIO stores in May.

NIO launches new ET7, unveils new ES6 at Shanghai auto show-CnEVPost

(Image credit: CnEVPost)

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NIO keeps goal of doubling sales this year despite price war causing greater challenges

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