The service barely affects battery swap stations' ability to provide service to car owners, with one station bringing in revenue in the tens of thousands of euros a year, according to a Nio vice president.
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Nio will launch its Firefly brand in Europe in 2024, with the Alps brand likely to follow after 2025, Reuters quoted the EV maker's president as saying.
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Nio is committed to a direct sales network in Europe, and the Firefly project is evaluating multiple channel models in Europe, including direct and dealer models, it said.
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After Nio's president said last month that European sales had fallen short of expectations, the company has begun evaluating dealers in key European markets, according to Reuters.
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The Nio ET5 Touring was launched in both China and Europe on June 15, with 11,677 units delivered in China to date.
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Nio president said media reports that the company sold 832 units in Europe in the first half of the year are inaccurate, and that the real results were three to four times that number.
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The battery swap station is located in Stockholm, Sweden, and also offers Nio's latest 500-kW ultra-fast charging piles.
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The Nio Hub will showcase all of Nio's models that have been launched in Europe and will support vehicle purchase, delivery, and maintenance.
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Starting today, Nio owners traveling to any Nio House, Nio Space, or Nio Hub in Europe will be able to use their credits in the Chinese version of the Nio App to redeem for locally available merchandise.
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The Nio ET5 and ES7 -- known as the EL7 in Europe -- both earned the highest five-star rating in the latest Euro NCAP safety tests, following the ET7 sedan.
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