After launching in China and Europe, Firefly cars may also be available in Southeast Asia and Latin America, but will not enter the US market for now.
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Category: NIO Firefly
The Firefly brand will be officially launched at Nio Day 2024 on December 21, when its first model will also be unveiled.
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Jin joined Nio in January 2022 after more than 10 years at SAIC-GM.
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The first model from the Nio battery swap alliance is doing winter testing, and the Firefly sub-brand will start selling in Europe next year.
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Nio expects the Onvo sub-brand to sell around 240,000 units for the full year in 2025, with the Firefly sub-brand selling around 5,000 units per month, according to local media.
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The spy shots of Nio Firefly's debut model over the past few months have largely been about the front and rear, and now a new high-definition spy shot shows its side for the first time.
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Deutsche Bank raised its sales forecast for Nio Inc in 2025, using the same 450,000 full-year 2025 sales assumption as the company's guidance.
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Firefly is positioned in the boutique compact car market and leverages existing sales channels to drive growth, Nio said in a statement.
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Nio plans to launch its first hybrid model in 2026 and will sell it only to overseas markets such as the Middle East, North Africa and Europe, Reuters reported today.
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Nio president said the Firefly brand will be launched on Nio Day 2024, continuing the pure electric technology route.
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