After launching in China and Europe, Firefly cars may also be available in Southeast Asia and Latin America, but will not enter the US market for now.
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Category: Nio Global
Nio House Abu Dhabi is Nio's first in the UAE and the first in the MENA region, marking the beginning of its deployment of the facility in markets outside of China and Europe.
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Nio to open its first Nio House in the UAE on November 28 with CEO William Li attending the opening ceremony.
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Nio has recently been hiring in China to expand its Middle East team, offering positions at senior director and above, up to assistant vice president level, according to local media.
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Nio exported 1,083 vehicles in January-September, or 0.67 percent of its production of 161,903, according to an image in a CCTV report.
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Nio has entered into a partnership with UAE telecoms group e&, paving the way for the planned launch of its models in the Middle Eastern country in the fourth quarter.
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Nio MENA will introduce Nio and its sub-branded models to Middle East and North Africa markets. Nio and CYVN plan to collaborate on a new EV program involving research, manufacturing and future product launches.
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Nio began deliveries of the new ES8 -- known locally as the EL8 -- in Europe, after launching the electric SUV there three months ago.
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“We are committed to fostering a growing community in the UAE and building strong networks to provide the best possible experience for NIO users,” the company wrote on its UAE website page.
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Nio has opened a new Nio Hub in Cologne, the second showroom it has opened in Germany this month.
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