The Hamburg-based Nio House, which opened on June 20, is Nio's fourth in Germany and eighth in Europe.
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Category: Nio Global
In the long term, if local sales reach a certain level, say 100,000 units, local production should take place, Nio CEO William Li said.
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Nio has also launched the ET7, EL7 (ES7), ET5, ET5T, EL6 (ES6) in Europe since entering the market in 2021.
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“In Europe, Nio's commitment to the EV market remains unwavering, and we will continue to serve our users and explore new opportunities within Europe despite protectionism,” Nio said.
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Nio's global business veteran Chen Chen heads a new tier-1 division and will personally oversee the Middle East business.
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The Nio House in Amsterdam is Nio's second in the Netherlands and seventh in Europe.
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William Li said that Nio plans to continue expanding in Europe despite tariff uncertainties in the European Union, and that many of the complaints raised by the EU do not make sense.
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The facility will help complete Nio's global development network and provide tailored, user-friendly technology solutions "from Europe for Europe", said Nio vice president Zhang Hui.
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Nio will launch its Firefly brand in Europe in 2024, with the Alps brand likely to follow after 2025, Reuters quoted the EV maker's president as saying.
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Nio is considering "any kind of partnerships" in North America, the company's US CEO Ganesh Iyer said.
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