“In Europe, Nio's commitment to the EV market remains unwavering, and we will continue to serve our users and explore new opportunities within Europe despite protectionism,” Nio said.
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Nio's global business veteran Chen Chen heads a new tier-1 division and will personally oversee the Middle East business.
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The Nio House in Amsterdam is Nio's second in the Netherlands and seventh in Europe.
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William Li said that Nio plans to continue expanding in Europe despite tariff uncertainties in the European Union, and that many of the complaints raised by the EU do not make sense.
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The facility will help complete Nio's global development network and provide tailored, user-friendly technology solutions "from Europe for Europe", said Nio vice president Zhang Hui.
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Nio will launch its Firefly brand in Europe in 2024, with the Alps brand likely to follow after 2025, Reuters quoted the EV maker's president as saying.
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Nio is considering "any kind of partnerships" in North America, the company's US CEO Ganesh Iyer said.
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"My goal, and my commitment to this company, is I want all of us to buy a Nio car from our personal paycheck one day," Nio US CEO Ganesh Iyer said.
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The station is Nio's 1999th in China and appears to commemorate Macau's return to China in 1999.
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Nio is committed to a direct sales network in Europe, and the Firefly project is evaluating multiple channel models in Europe, including direct and dealer models, it said.
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