Nio began deliveries of the new ES8 -- known locally as the EL8 -- in Europe, after launching the electric SUV there three months ago.
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Category: Nio Global
“We are committed to fostering a growing community in the UAE and building strong networks to provide the best possible experience for NIO users,” the company wrote on its UAE website page.
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Nio has opened a new Nio Hub in Cologne, the second showroom it has opened in Germany this month.
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The Hamburg-based Nio House, which opened on June 20, is Nio's fourth in Germany and eighth in Europe.
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In the long term, if local sales reach a certain level, say 100,000 units, local production should take place, Nio CEO William Li said.
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Nio has also launched the ET7, EL7 (ES7), ET5, ET5T, EL6 (ES6) in Europe since entering the market in 2021.
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“In Europe, Nio's commitment to the EV market remains unwavering, and we will continue to serve our users and explore new opportunities within Europe despite protectionism,” Nio said.
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Nio's global business veteran Chen Chen heads a new tier-1 division and will personally oversee the Middle East business.
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The Nio House in Amsterdam is Nio's second in the Netherlands and seventh in Europe.
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William Li said that Nio plans to continue expanding in Europe despite tariff uncertainties in the European Union, and that many of the complaints raised by the EU do not make sense.
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