Nio phone adds "RAM 16 GB + ROM 1 TB" and "RAM 16 GB + ROM 512 GB" options.
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Category: NIO Phone
Nio will launch the new EC6 on September 15, the Nio Phone on September 21, and hold Nio Day 2023 on December 23, according to the words of the EV maker's president shared by a Weibo user.
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The Nio phone will be officially launched in late September and will be a flagship Android-powered phone that is very recognizable from the back, according to local media.
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Nio's William Li said the Nio phone is about providing a better digital key experience for car owners, and this article explains how.
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The Nio phone that appeared in a benchmarking database is powered by a Qualcomm Snapdragon 8 Gen 2 SoC with 12 GB of RAM and 1 TB of storage.
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Nio CEO William Li previously said that the company's first smartphone model will be launched in the third quarter.
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NIO's first phone model will be released and begin deliveries in the third quarter, William Li said in April.
NIO (NYSE: NIO)'s first mobile phone model completed radio clearance in China, paving the way for its launch later this year.
The electric vehicle (EV) maker's mobile device, model number N2301, received radio approval on June 19, according to a disclosure on the website of China's Ministry of Industry and Information Technology.
The device will support 2G, 3G, 4G and 5G network standards, and will also support UWB (Ultra Wide Band), a key feature when using a phone as a car key.
The disclosure focuses on the radio specifications for the NIO mobile device, covering frequencies, transmit power, and obtaining the approval is a key process to enable it to be sold in China.
In late March 2022, William Li, NIO's founder, chairman and CEO, confirmed that the company would venture into phone making.
A key driver of NIO's decision was that, in the rise of smart cars in China, owners' experiences are increasingly dependent on a direct and seamless connection between their phones and vehicles.
In March last year, Li told a group of car owners that Apple was closed to the automotive industry, for example, NIO's second-generation platform models come standard with UWB, but Apple does not open up the interface.
NIO has to study smartphones and car-centric smart devices from the user's interest and experience, he said at the time.
On April 1, Li said during a Chinese EV industry forum that NIO's first phone model would be launched and start deliveries in the third quarter.
NIO unveiled the new ES8 at its NIO Day 2022 event on December 24, 2022, and an introductory image of the model shows two cell phones in the second-row center armrest.
The wireless charging pad can wirelessly fast charge two phones simultaneously at 40 W, according to the text on the image.
In an internal speech at NIO last November 15, Li said the launch of the phone was a decision based on 5-10 years of long-term strategic thinking, according to local media outlet LatePost at the time.
Internal speech: William Li on NIO's new businesses, and why it's on right side of trend
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Li also said that Tesla's price cut comes after it faced stiff competition in China, where it does not have pricing power.
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NIO's (NYSE: NIO) first phone model will be launched and delivered in the third quarter, William Li, the electric vehicle company's founder, chairman and CEO, said today.
Li mentioned the plan in a media group interview today during a forum on China's electric vehicle industry, according to multiple media reports, without providing further details.
Li confirmed in late March last year that NIO would be getting into phone making, saying the company's NIO customers wanted to see a phone that connected better with NIO cars, which prompted the company to look into the industry.
In an internal presentation at the end of November last year, Li said the decision to make the phone was based on long-term strategic thinking over a 5-10 year horizon.
In addition to mentioning a timeline for the launch of the first NIO phone, Li said in an interview with National Business Daily that Tesla doesn't have pricing power in China.
"Tesla's price cut was an action taken after facing stiff competition in the Chinese market, where it doesn't have pricing power," Li said.
Tesla has pricing power in the US market because it has a 60 to 70 percent share in the new energy vehicle (NEV) market there, Li said, adding that in China's NEV market, Tesla has only a 7 percent share.
With 60,766 retail sales in China in January-February, Tesla ranked second in the Chinese NEV market with a 7.8 percent share, according to data released last month by the China Passenger Car Association (CPCA).
BYD retail sales in January-February were 316,417 units, ranking first in China's NEV market with a 40.8 percent share.
NIO sold 20,663 units in the same period, ranking 8th with a 2.7 percent share.
BYD clearly has pricing power, and interestingly, the man at the helm of the NEV giant also mentioned the topic earlier this week.
BYD has pricing power in the price range of RMB 100,000 ($14,560) to RMB 200,000, but the company wants to keep things steady, its chairman and president Wang Chuanfu said at a March 29 investor conference.
BYD doesn't want to make it hard for others to survive, Wang said.
($1 = RMB 6.8690)
The common feature of NIO, Li Auto, XPeng's mobile apps? Pretty girls!
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