Nio stepped up its marketing effort to the maximum level amind May 25 launch, pointing out the importance of ES6.
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With ChatGPT becoming a hot topic around the world, many Chinese tech giants have announced their progress in the field. | NIO US | NIO HK | NIO SG
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NIO (NYSE: NIO) is filing for several GPT-related trademarks in China, possibly in preparation for making its virtual voice assistant NOMI smarter.
The Chinese electric vehicle (EV) maker filed five GPT-related trademark applications on May 15, and their classifications involve communication services, scientific instruments, construction, and social services.
These trademarks include a NIO GPT, two NOMI GPTs, and two Knowme GPTs.
GPT (Generative Pre-trained Transformer), essentially solves for the probability of the next word occurring, sampling and generating a word from a probability distribution with each call.
With ChatGPT becoming a hot topic around the world, many Chinese tech giants have announced their progress in this field.
Jidu Auto, the car-making arm of Baidu, announced on February 14 that it will leverage Baidu's ChatGPT-like product ERNIE Bot to create a large-model AI interaction experience for smart car scenarios, thereby supporting natural communication for its robocars.
Great Wall Motor-backed Chinese startup Haomo.AI Technology officially launched DriveGPT on April 11, saying it is the first generative large model for autonomous driving that will reshape the technological path to automotive intelligence.
Earlier this month, NIO's local counterpart Li Auto (NASDAQ: LI) filed a trademark application for MindGPT in China.
In 2017, NIO released the first-generation ES8, and its in-car voice assistant NOMI was announced at the time.
NOMI is derived from the harmonic sound of Know Me in English. If you have seen the science fiction movie "Her", NOMI is the NIO version of "Her".
NOMI is the voice assistant in the car, but NIO seems to expect more from it than that, letting it occupy the most central position in the front of the cockpit.
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The new ES6 show cars became available at nearly 300 NIO stores in 92 cities as of May 20.
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NIO (NYSE: NIO) has made the new ES6 show cars available in most of its stores in China, just days before the model's official launch.
The new ES6 became available in nearly 300 NIO stores in 92 cities on May 20, the electric vehicle company announced yesterday.
Those cities include both first-tier Chinese cities, including Shanghai, Beijing, Guangzhou and Shenzhen, and smaller cities, including Zhoushan, Handan and Nanning.
NIO's showrooms include the flagship NIO Houses as well as smaller NIO Spaces, and as of April 30 they numbered 110 and 270 in China, respectively, according to data it released on May 1.
The company has four NIO Houses as well as six NIO Spaces in Europe.
NIO will hold the launch of the new ES6 on May 24 starting at 7:00 pm Beijing time (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com, and NIO Weibo.
Test drives of the new ES6 will be available on May 24, and its delivery will begin on May 25, according to information previously announced by NIO.
This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.
NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.
Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.
The wait for the new ES6 by potential consumers may be one of the major reasons for NIO's low deliveries in the past few months.
NIO delivered 6,658 vehicles in April, which was up 31.22 percent from 5,074 in the same month last year, but down 35.85 percent from 10,378 in March.
In April, most deliveries were attributed to the ET5 and ES7, while NIO has been upgrading its product from NT 1.0 to NT2.0, it said on May 1.
NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
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On May 19, deliveries of the 2023 NIO ET7 began in several cities, including Shanghai, Beijing, Hefei, Nanjing, Hangzhou, Ningbo, Wenzhou, Guangzhou, Shenzhen and Changsha.
NIO (NYSE: NIO) has begun deliveries of the 2023 ET7, its flagship sedan's facelift that was officially launched at the Shanghai auto show a month ago.
Deliveries of the 2023 NIO ET7 began on May 19 in several cities, including Shanghai, Beijing, Hefei, Nanjing, Hangzhou, Ningbo, Wenzhou, Guangzhou, Shenzhen and Changsha, a company press release said, without disclosing the number of deliveries.
NIO launched the 2023 ET7 on the first day of the Shanghai auto show on April 18, bringing more than 15 upgrades, including improved seats and a 40w wireless charging panel for cell phones, but the prices remain unchanged.
Including the battery, the starting price for the new ET7 with the 75-kWh battery pack is RMB 458,000 ($65,350), and RMB 516,000 for the version with a 100-kWh long-range pack.
If consumers choose to purchase the car using the BaaS (battery as a service) program, both models start at RMB 388,000 and the monthly battery rental fee is RMB 980 and RMB 1,680 respectively.
In addition to these two versions, the new ET7 is also available in a Signature Edition with a 100-kWh battery pack for a starting price of RMB 536,000 including the battery. The model starts at RMB 408,000 under the BaaS plan, with a monthly battery rental fee of RMB 1,680.
The ET7, NIO's first sedan and the first model on its NT 2.0 platform, was initially launched at the NIO Day 2020 event on January 9, 2021 and sees first delivery on March 28, 2022.
In the second half of 2022, the ET7 was repeatedly in the top 10 of the China Passenger Car Association's (CPCA) monthly ranking of premium sedan sales in China with a starting price above RMB 300,000.
The sedan saw its highest sales month in June 2022, when 4,349 units were sold.
However, heading into 2023, sales of the model plummeted, selling less than 800 units in each of the first three months, according to data monitored by CnEVPost.
The day before deliveries of the 2023 ET7 began, NIO announced on May 18 that it was offering an upgrade program for the interior of the 2022 ET7 that would allow owners to pay for some of the additional features the new ET7 has.
Besides launching the 2023 ET7 on April 18, NIO also unveiled the new ES6, an SUV that is more important to the company, contributing about half of its deliveries from 2019 to 2021.
The launch event of the new ES6 will begin on May 24 at 7:00 pm Beijing time (May 24 at 7:00 am US Eastern time), and its deliveries will begin on May 25.
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NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
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Show cars of the new ES6 are already available at NIO stores, and those interested can visit NIO Houses to check out the model, NIO said.
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NIO (NYSE: NIO) announced earlier this week that the new ES6 would be officially launched on May 24, but no specific time was announced, and now they've been known.
The launch of the new ES6 will begin at 7:00 pm Beijing time on May 24 (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com and NIO Weibo, the electric vehicle (EV) maker announced today.
The new ES6 show cars are already available in NIO stores, and those interested can visit NIO Houses to check out the model, NIO said.
Of note for China EV trio watchers, XPeng (NYSE: XPEV) will report its first-quarter financial results on May 24 before the US markets open, with its earnings call starting at 8:00 pm Beijing time that day.
NIO announced on May 16 that the new ES6 will be officially launched on May 24, test drives will be available on the same day and deliveries will begin on May 25.
This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.
NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.
From 2019 to 2021, NIO delivered 155,722 vehicles, of which the ES6 contributed 80,852, or 52 percent, data monitored by CnEVPost shows.
Available data for 2022 show that from January to August, the ES6 delivered 32,877 units, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.
NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
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Trucks full of ES6 are recently everywhere in China. Nio reportedly has 3,000 produced cars ready for immediate delivery on May 25.
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NIO has acquired a 19.9 percent stake in Neo Fusion and NIO Capital has acquired a 10.1 percent stake.
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NIO (NYSE: NIO) has invested in a new nuclear fusion startup, its second such investment in the past year or so.
The Chinese electric vehicle (EV) maker has invested in nuclear fusion startup Neo Fusion and told CnEVPost that the project will be funded by multiple parties, including NIO and NIO Capital, in phases, and that it plans to attract additional strategic and financial investors to support the project's long-term development.
The investment was first reported by Reuters earlier today. NIO invested RMB 995 million ($142 million) for a 19.9 percent stake, while NIO Capital, an investment firm founded by its founder, chairman and CEO William Li, invested RMB 505 million for a 10.1 percent stake, according to the report.
The newly formed Neo Fusion will research and develop technologies aimed at making controlled fusion available for global commercial use within 20 years, the report noted.
Neo Fusion has a registered capital of 5 billion yuan and is 50 percent controlled by China's eastern province of Anhui government-owned energy companies and investment arms, according to the report.
"Fusion power is a clean and efficient energy source, and also potentially one of the ultimate clean energy solutions to sustainability, making fusion power strategically significant to carbon peaking and carbon neutrality, as well as solving the global energy crisis," NIO said in a statement sent to CnEVPost.
Staying true to the original aspiration of Blue Sky Coming, NIO aims to facilitate the R&D and commercialization of nuclear fusion technology by making financial investment into this project, so that it can play a bigger part in realizing long-term suitability and enhance its influence industry-wide, the statement said.
Notably, NIO Capital had invested in a company engaged in a similar business a year earlier.
On February 25, 2022, Energy Singularity, a startup researching nuclear fusion technology, announced the closing of a nearly RMB 400 million round of funding, its first since founding in 2021.
NIO Capital and local gaming giant miHoYo were co-leaders in the funding, with Sequoia China Seed Fund and Bluerun Ventures participating in the financing.
The funds will be used primarily to develop and build the world's first small-scale tokamak experimental device based on high-temperature superconducting materials, and to develop advanced magnet systems that can be used in the next generation of high-performance fusion devices.
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NIO and Autoliv are working together to develop a new airbag concept that provides comprehensive protection for different seating positions.
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NIO (NYSE: NIO) has entered into a partnership agreement with Autoliv Inc, the world's largest manufacturer of airbags and seat belts, as the Chinese electric vehicle (EV) maker continues to expand its partnerships.
Autoliv China, a subsidiary of Autoliv, signed a strategic cooperation framework agreement with NIO that includes several new safety technologies for EVs, according to a press release from the Swedish company.
NIO and Autoliv will develop safety products for EVs and sustainable technologies, which will include a passenger airbag that deploys from the headliner using an environmentally friendly inflator.
The two are also co-developing a new airbag concept that provides full protection for different seating positions, according to the press release.
This could provide better protection and offer more freedom in the design of vehicle interiors, Autoliv said, adding that it also includes biology-based materials for both airbag cushions and seatbelt webbing.
"We have a shared commitment to innovation and sustainability, and we expect the cooperation will be extended to more areas, as we strive to enhance the driving experience and provide pleasant journeys for all global users", said Yu Pan, vice president of supply chain development at NIO.
This is the latest collaboration between NIO and auto parts suppliers.
On May 2, Dutch-headquartered computer chip maker NXP Semiconductors announced that NIO will use its 4D imaging radar solution, which offers benefits far beyond those of conventional radar.
4D imaging radar will significantly improve the performance of front-facing radar in today's vehicles, and NXP's imaging radar technology extends the functionality of radar from measuring range and speed to include direction, angle of arrival and altitude measurements, the chipmaker said.
NIO delivered 6,658 vehicles in April, up 31.22 percent from 5,074 a year ago, but down 35.85 percent from 10,378 in March, as its product switch continues.
The EV maker is now marketing the new ES6 with unprecedented intensity, with the model set to be officially launched on May 24 and deliveries to begin on May 25.
NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
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The new ES6 will be NIO's fastest model from official launch to delivery, and the company is marketing the model with unprecedented intensity. | NIO US | NIO HK | NIO SG
NIO's (NYSE: NIO) previous operational issues not only cost some models' potential orders from the initial hype, but also left many supporters disappointed.
Now, the upcoming new ES6 is key to turning its image around, and the company can't afford to face similar failures.
NIO made the new ES6 debut on April 18, but no pricing information was announced at that time.
On May 16, the company announced that the new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries to begin on May 25.
This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.
Although the new ES6 is still days away from its official launch, NIO appears to have already produced thousands of the model so that initial order holders can get their hands on the vehicle on the first day of delivery.
On Chinese social media, images of the new ES6 being shipped to various cities have started to appear in the past two days.
Here are images shared on Weibo today by longtime NIO follower @肉肉爸比ev, saying that these ES6s were photographed in a service area in Guangzhou.
(Image credit: @肉肉爸比ev)
Yesterday, another auto blogger Wu Ying shared several similar pictures, saying that NIO has been shipping the new ES6 out of its Hefei factory since May 17.
(Image credit: @吴颖碎碎念)
While improving delivery efficiency, NIO is also marketing the new ES6 with unprecedented intensity.
Since May 5, NIO has released four marketing videos about the ES6 with the theme "Life Is On" to introduce the model's performance, interior, space, and assisted driving package to potential consumers.
Here is the fourth episode of the series released by NIO today.
The new ES6 has taken up most of the space on the recommended section of the NIO App's home page, and NIO has also opened a special showcase page for the model.
In addition to NIO's own channels, other channels are also ready to market the new ES6.
The company invited local journalists and influencers to Beijing earlier this week to take test drives for the new ES6.
After these test drives are allowed to be published, mainstream Chinese social media platforms are expected to be filled with content about the new ES6.
The unprecedented preparation for the new ES6 underscores the model's strategic importance to NIO.
NIO launched the first generation ES6 in December 2018 and began deliveries of the model in China in June 2019.
In 2019, NIO delivered 20,565 vehicles, including 9,132 ES8s and 11,433 ES6s, with the ES6 contributing 55.59 percent, according to data monitored by CnEVPost.
In 2020, the company delivered 43,728 vehicles, including 10,861 ES8s, 27,945 ES6s and 4,922 EC6s, with a 63.9 percent contribution from the ES6.
In 2021, NIO delivered 91,429 vehicles, including 20,050 ES8s, 41,474 ES6s and 29,905 EC6s, with a 45.36 percent contribution from the ES6.
Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during this period.
NIO to officially launch new ES6 on May 24, delivery to start next day
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The Firefly is NIO's smaller model project that is expected to debut in Europe in the third quarter of 2024, company executives previously said. | NIO US | NIO HK | NIO SG
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NIO (NYSE: NIO) appears to be continuing to move forward with work related to its third sub-brand, though it is currently focused on the launch of the new ES6.
The electric vehicle (EV) maker filed applications for six Firefly-related trademarks in China on May 12, information from data provider Tianyancha shows.
The six trademarks are included in two classifications, construction and scientific instruments, including different combinations of NIO and Firefly, and appear to be primarily aimed at trademark protection.
Two of these trademarks are identical but belong to different classifications.
NIO management has previously said on several occasions that the company is creating two sub-brands codenamed ALPS as well as Firefly to target a broader mass market.
It is worth noting that both ALPS and Firefly are project code names for NIO's sub-brands, and not necessarily the final brand names.
On January 26, NIO co-founder and president Qin Lihong said at a face-to-face communication event with owners that NIO is preparing a model for the sub-brand codenamed ALPS, which is expected to start delivery within 2024.
The Firefly project is also being planned and will be delivered first to European consumers, Qin said at the time.
The smaller model of NIO is in development and will debut in Europe and is expected to be available in the third quarter of 2024, according to Qin.
William Li, founder, chairman and CEO of NIO, was quoted in German magazine Der Spiegel on April 29 as saying the company aims to capture Volkswagen's market share by introducing a model to the European market priced below 30,000 euros ($32,310).
"Yes, in terms of price that means we are also attacking Volkswagen more strongly than before," Der Spiegel quoted Li as saying, without providing further details.
On February 21, local media Cailian reported that NIO's fourth vehicle assembly plant will be located in Chuzhou, Anhui province, and will produce Firefly models.
NIO's vehicles are currently produced in two assembly plants located in Hefei, Anhui.
The Firefly model will be sold first in Europe, targeting the Volkswagen POLO market, Cailian said, citing an insider, adding that, like NIO's other products, they will support battery swap and battery leasing.
Compared to the main NIO brand and the ALPS project, the Firefly models will have weaker smart driving features, but they will still have a clear smart advantage over the European carmaker's offerings, the insider said.
NIO is preparing for the launch of the new ES6 in China, which will go on sale on May 24 and deliveries will begin on May 25.
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NIO plans to launch EV priced below 30,000 euros in Europe, report says
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