Audi deepens its partnership with SAIC by launching a new brand without the classic “Four Rings”, named AUDI. The concept car for the new brand was revealed at the AUDI launch event, tentatively named the AUDI E. Over the next three years, Audi plans on developing three pure electric models with SAIC based on a […]
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The new brand will not use Audi's signature four-ring logo, but will instead use Audi's English name “AUDI” and will also launch a model to rival the Nio ET7, according to local media.
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Audi-SAIC's new models will focus more on high-end intelligence, targeting the younger Chinese generation.
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The new EV series, internally codenamed "Purple," will have a concept car unveiled in November, when Audi will explain the series' "brand story," according to Reuters.
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SAIC and Audi are combining their resources to jointly develop a series of EV models, with the first product expected to go on sale in 2025.
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Toyota have BYD inside in bZ3, Audi will built EVs on SAIC platform, Mercedes in talks with Geely regarding PHEVs powertrains. "Automobile industry saw an inflection last week, " says Yilun Zhang.
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