Xpeng emphasized that the move does not affect businesses including commerce and production. The company fell more than 10 percent in the US on Monday.
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Xpeng said it has received more than 1,200 applications to join its sales system since the launch of the Jupiter Project.
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Xpeng plans to add 500 integrated stores with sales and service functions, 1,000 experience centers and satellite stores over the next three years, according to local media.
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Downsizing the number of directly operated stores is becoming a new industry trend, with both Xpeng and Zeekr increasing the proportion of dealer stores, according to local media.
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Xpeng has confirmed that the head of the company's autonomous driving business is leaving, after rumors earlier today caused its Hong Kong-traded stock to plummet.
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At the end of 2022, Nio had 26,763 full-time employees, higher than Li Auto's 19,396 and Xpeng's 15,829.
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Former XPeng Internet center vice general manager Liu Fanfan has joined NIO as head of the navigation and location services division, according to local media.
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NIO (NYSE: NIO) appears to be attracting a lot of XPeng (NYSE: XPEV) talent, and the trend continues.
Liu Fanfan, formerly vice general manager of XPeng's Internet center, has joined NIO as head of its navigation and location services division, local media outlet LatePost reported today.
Liu reports to Zhang Lei, NIO's vice president of digital cockpit and software development, and is also the head of smart cockpit delivery for NIO's NT 3.0 platform models, according to the report.
NIO is phasing out the NT 1.0 platform and transitioning its models to the NT 2.0 platform. The company's sub-brand models, which it plans to begin delivering next year, will be based on the next-generation NT 3.0 platform, according to the previously announced information.
Liu, who has worked for in-car navigation provider Telenav for more than 10 years, joined XPeng in March 2018 and was responsible for the map navigation, in-car systems and app ecosystem business at the Internet center.
During his time at the company, XPeng Internet center developed the in-car system Xmart OS, which debuted on the XPeng G3 in late 2018.
Xmart OS was upgraded to version 2.1.0 in October 2020, and introduced a full-scene voice interaction feature that allows control of 90 percent of XPeng's in-house developed applications by voice, the report noted.
XPeng's team expanded rapidly after its Hong Kong listing in June 2021, growing to nearly 14,000 people by the end of 2021, more than twice the size of the team at the end of 2020.
However, XPeng's team has undergone significant restructuring in 2022, with many of its mid-level R&D staff and executives leaving to join NIO between last year and this year, the LatePost report noted.
Last April, Harry Wong, formerly XPeng's director of self-driving products, officially joined NIO to take charge of the self-driving experience.
On September 6 last year, local automotive website Xchuxing reported that the former XPeng's head of voice recognition, Zhao Hengyi, had left in March and he would join NIO.
LatePost reported today that Zhao joined NIO ahead of Liu and is responsible for businesses including virtual voice assistant Nomi, reporting to Ted Li, NIO's head of product experience.
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The management teams of XPeng's direct sales channel and its authorized dealer channel have been combined to reduce unnecessary competition for interest from within, according to local media.
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XPeng's (NYSE: XPEV) organizational restructuring appears to be continuing, with the latest move completing a major reorganization of its sales system, according to a new report.
XPeng's sales system has recently completed changes in its internal management structure, with the management teams of its direct sales channel as well as its authorized dealer channel being merged, according to a report by local media outlet Jiemian.
The company is one of the rare new Chinese carmakers to have both a direct and dealership system. This approach helped XPeng rapidly expand its number of stores and reduce the cost of building them in the early stages of its development, Jiemian's report noted.
As of the third quarter of last year, XPeng had more than 400 stores, of which about 70 percent were directly operated by the company and 30 percent were authorized dealers. As a comparison, Li Auto and NIO's latest store counts were 296 and 387, respectively, according to the report.
However, these two sales channels of XPeng are managed by different teams and thus have the problem of competing for each other's interests.
XPeng's directly managed stores are under XPeng Auto Trading, headed by co-founder He Tao. Its authorized dealers are managed by the UDS (User Development Service Center) team, headed by chief talent officer and vice president of sales Liao Qinghong.
A previous report by local media 36kr mentioned that at the height of competition between these two teams, XPeng's direct system received a fund, one of the invisible uses of which was to find problems with the authorized dealer system.
Disruptions in the sales network were one of the reasons for XPeng's poor sales performance last year, Jiemian's report noted.
XPeng sold 120,757 vehicles in 2022, meeting only 48.3 percent of its full-year sales target, according to the report.
Starting in January, XPeng began integrating the two different sales systems, a process that was recently completed, Jiemian's report said, citing a source familiar with the matter.
On January 30, XPeng announced that Wang Fengying, formerly president of Great Wall Motor, has been named president of the company.
Ms. Wang will be responsible for XPeng's product planning, portfolio management and sales operations, reporting to the company's chairman and chief executive officer, He Xiaopeng, XPeng said at the time.
After heading sales, Ms. Wang removed XPeng's original big region system and redefined more than 20 sales districts, with direct stores and authorized dealers in each district managed by a single head, according to Jiemian.
The unified management of Xpen'sg directly managed stores and authorized dealers will be able to avoid competition between the two and help reduce the impact on consumers, the source said.
XPeng earnings preview: Q4 to be soft with promotions hitting margins
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