Xpeng CEO personally delivered the Xpeng X9 MPV to Nio's William Li during his visit to Volkswagen Anhui and Nio in Hefei.
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The X9 is the highest-priced in Xpeng's product lineup and is seen as helping Xpeng improve gross margins.
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Pricing for the Xpeng X9 has been more aggressive than expected, and volume could go upside in the first half of 2024, said Deutsche Bank.
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The X9 starts at RMB 359,800, which is RMB 28,200 lower than the pre-sale price, and Xpeng said the MPV is a high-value family vehicle in the RMB 350,000 class.
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Xpeng G9 got 4,200 USD discount on launch.
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Xpeng will officially launch the X9 on January 1, with a launch event starting at 6:30 pm Beijing Time.
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Xpeng gave the X9 its debut on November 17 and began pre-sales with a starting price of RMB 388,000 yuan.
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Xpeng X9 starts at RMB 388,000 for pre-sales, with deliveries to begin in January, while Li Auto's Li Mega will be priced between RMB 500,000 and 600,000.
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The customers who leave a 280 USD deposit will enjoy a 700 USD discount.
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The Xpeng X9 will compete head-to-head with the Li Mega, a Li Auto MPV that will also be unveiled and go on pre-sale on November 17, the first day of the Guangzhou auto show.
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